Getting people to your website is one thing, securing sales is a whole other ball game. What if there was a tool that you could use to run your entire online business if you wanted to? Well, ClickFunnels promises to do just that.
The average SMB (small to medium-sized business) spends around $400 per month on marketing. Many of these companies put out more money than necessary in PPC because of inexperience and inefficiency.
It's no secret that the modern Digital Age connects us more than ever. Businesses like yours have learned to make the most of the digital marketplace and its vast consumer base.
The heyday of free-to-cheap websites is pretty much over.
There are at least 27 million American entrepreneurs.
This past year has been a whirlwind of exciting ventures in the world of digital marketing. We've seen Instagram become the leader of the pack and discussed how to deal with Facebook's news feed algorithm. Social media has changed, brought new trends, and implemented some unspoken rules each time a new year starts. It's not like these changes are sudden or unexpected. They're usually gradual and pretty predictable. I mean who was all the surprised when Google+ shut down?
It's been almost three years since Instagram launched their stories feature. Back then Snapchat had already been the leader when it came to ephemeral (disappearing) content. But back in 2017, Snapchat when their IPO hit the public, their user growth hit a wall. This was when Instagram Stories' user growth reached a rapid increase. Now, in 2018 they're holding steady at over 400 million users! This is double the amount of Snapchat users.
Back in 2016, Instagram implemented a new algorithm. Surprisingly, the algorithm actually delivers one of the most consistently relevant content compared to other social media platforms. However, this switch wasn't well-received by its users. In fact, it led to Instagram users only seeing about 90% of their friends' posts. Which is definitely a good thing, because prior to the update they were missing 50%!
By now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn't have to be difficult. When you compare it to SEO, it really is one of the best ways to compete against bigger brands.
Marketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented ones. In fact, targeted, personalized messages are proven to increase customer engagement by at least 74%. The same thing goes if you want to improve lead generation. It's a great way to nurture specific needs and interests of a brand's target audience. As well as providing incredible value.