Section 5 Media Marketing Blog

Instagram is huge. I mean they do have a user base of 700 million! Best of all, Instagram isn't just for sharing photos anymore. It's now an incredibly influential social network with an audience that's rapidly growing. We've talked a little bit about Instagram marketing on here before. We've even discussed how to build your Instagram feed. But since then, Instagram has grown A LOT. Especially in regards to advertising. That's why today we'll cover everything you need to know about Instagram ads.

Content marketing truly is an effective way to promote your brand. However, one element that is somewhat elusive to most marketers is how to successfully calculate ROI (return on investment). When it comes down to it, you really need to measure the ROI of your content efforts. Honestly, measuring the ROI of your content and the success of your content are interdependent.

Cat's out of the bag, mobile traffic is continually on the rise. But you probably knew that already. According to Statista (2016), 43% of all website traffic worldwide is generated through mobile. Plus a usage report from comScore (2017) shows that mobile is now dominating desktop use. Surprisingly enough - some marketers still need to optimize their ads, images, and websites in order to achieve mobile success. This is where mobile-friendly content comes into play. Below are three of the quickest ways to make sure you're on the top of your mobile game.

If you're a content marketer, I know the countless hours you spend on planning, creating and designing your content. It takes time and effort. However, when it comes to promotion, it doesn't always succeed. PointVisible states that only 22% of marketers feel that their content marketing efforts are successful. So, if content promotion is where most companies fail - what can be done?

Content curation is an integral part of any brand's web presence. Aside from creating your own content, content curation is one of the best ways to add value to your customers. Curata states that the greatest marketers use a mix of 65% created content and 25% curated content. Ultimately the goal is to find the highest-quality material and then share it with your followers. With that in mind, curation truly is one of the basic building blocks of marketing. But sadly, some brands don't use it to its full potential. And if that's your brand, we're hoping that this article influences you to use some curating tactics.

If you aren't familiar with Pinterest, it is an extremely visual social media platform. You can use it for a variety of things too. Like reaching new customers and even growing your email list! In fact, Pinterest has become increasingly popular over the last few years. Sadly, the platform isn't ad-free anymore. But not a lot of social media is ad-free nowadays anyways. But with 175 million monthly active users - it makes sense to seriously consider adding Pinterest to your social media arsenal.

The best way to make sure your marketing efforts are effective is to create an actionable and data-driven strategy. Luckily, data can reveal the strengths and weaknesses of your business. This gives you the chance to make strategic decisions. Ones that your marketing efforts can benefit from. In fact, 87 percent of marketers feel that data really is their most underused asset. So, what's the best way to incorporate data into your marketing? Below we're sharing 5 steps in which you can effectively use your data to your benefit.

If you didn't already know, Evergreen content does matter. It's also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays relevant and drives traffic long after. And if you aren't sure what "evergreen content" even is - we're starting at the very beginning for you. We're even going to share some of the best ways to approach content generation and how to make it work for your business.

I'm going to honest here for a second... content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive or inappropriate (even out of touch) it can give your brand a bad rap and actually scare off customers. So how do you make sure your audience shares the content you create?

Facebook has cut back on a lot of ad formats that brands can promote. This is their attempt to make Facebook advertising more effective and as a result, has put restrictions in place. These restrictions remove the ability for brands to take any post published on their Pages and pay Facebook to promote them. Boosting these ads will make it so they show up in newsfeeds. But here's the thing, Facebook is incredibly specific about what those promoted posts include. Today, we'll take a look at the ad formats that have been retired and what you can do instead.