Section 5 Media Marketing Blog

You might have already heard of PPC campaigns, but granted there are some of you out there that hasn't. And that's okay. Today we're going to talk about what a PPC campaign is and how to run a successful on. PPC (also known as pay per click advertising) is essential when it comes to a comprehensive search engine optimization strategy. A lot of brands use this form of advertising because it brings them immediate results. And honestly, who doesn't love that?

Are you ready for an insane number? Google handles 63,000 searches a second - that's 3.8 million searches a minute! Pretty crazy, huh? With all the importance of search rankings, you need to make sure that your website is listed and most importantly, ranks well. But how do you make sure that your site gets to the top of the list? The secret is structured data. Today we'll talk about how you can create better content, improve your search engine ranking AND gain a competitive edge.

If you're looking for something to add to your site to boost conversions, landing pages are the perfect things. The average landing page has a conversion rate of 2.35%. What's even more astonishing is that the top 25% are actually converting at a rate of 5.31% or higher. With this opportunity to convert, it's incredibly important to optimize your landing page in order to get the most out of them.

The marketing industry has been making a shift to digital for a while now. In fact, the digitization has led to an increased demand for personalized consumer experiences. But it can be difficult to make the transition from traditional marketing to a digital one. And with all the new technologies it can seem even more overwhelming. Best practices and platforms can shift quickly which can leave even the most experienced marketer confused. Granted this ever-changing environment can feel like a negative thing. But when it comes to digital marketing there are a lot more opportunities that can work wonders for your brand.

Social media is awesome. It's a great way to connect with friends, family, and companies too. It allows you to offer a glimpse into your personal life and business activities in a very creative way. But in order to do it the right way, you NEED to develop a strategy. Below are some actionable tips and tricks that will help you develop your social media targeting. As an added bonus it helps in to increase conversions and sales.

Alright, I want you to go ahead and take a moment to think about how your website is performing. Do you know if it's kicking butt and taking names? Or is it just meh? Here's the thing, you NEED to know how well your site is performing. It isn't something that you can just get away with not knowing. Especially if you want to up your website's game. Yes, the importance of regular audits are really important but when you only know the basics of SEO (search engine optimization) it can be incredibly difficult to comprehend.

YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it's gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and Facebook - ones that you should invest in - but YouTube remains the ultimate place to be. Especially when it comes down to people spending A LOT of time watching videos. YouTube is often referred to as the world's "second largest search engine. This means that your content is found even faster - complete with true engagement - if you know a few tricks! Below are ten ways that you can effectively grow your YouTube channel.

Maybe you've been part of the digital marketing world for a while now. Or maybe you're looking to get started soon. Whatever the case may be, the digital landscape is one that is constantly changing. Therefore it's important to stay on top of the trends. This will give you a better chance at staying ahead of the curve. As well as ensuring that you become a benefit to your customers! With this digital innovation, the future of digital marketing is coming in hot.

If you're familiar with SEO (search engine optimization) you probably already know that there is a "good" and "bad" approach to it. If not, let's start with a quick overview. The black hats are "bad" SEO, the white hats are "good" SEO. There's even such thing as a grey hat approach too! Grey hats use both types of tactics, but it still isn't acceptable in the eyes of Google. Even though black hat SEO is thought to be "dead" by a lot of people in the industry, it's still alive and kicking. In fact, it's even an unlikely source of inspiration for a lot of white hat SEOs.