The marketing industry has been making a shift to digital for a while now. In fact, the digitization has led to an increased demand for personalized consumer experiences. But it can be difficult to make the transition from traditional marketing to a digital one. And with all the new technologies it can seem even more overwhelming. Best practices and platforms can shift quickly which can leave even the most experienced marketer confused. Granted this ever-changing environment can feel like a negative thing. But when it comes to digital marketing there are a lot more opportunities that can work wonders for your brand.