Section 5 Media Marketing Blog

Alright, I want you to go ahead and take a moment to think about how your website is performing. Do you know if it's kicking butt and taking names? Or is it just meh? Here's the thing, you NEED to know how well your site is performing. It isn't something that you can just get away with not knowing. Especially if you want to up your website's game. Yes, the importance of regular audits are really important but when you only know the basics of SEO (search engine optimization) it can be incredibly difficult to comprehend.

YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it's gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and Facebook - ones that you should invest in - but YouTube remains the ultimate place to be. Especially when it comes down to people spending A LOT of time watching videos. YouTube is often referred to as the world's "second largest search engine. This means that your content is found even faster - complete with true engagement - if you know a few tricks! Below are ten ways that you can effectively grow your YouTube channel.

Maybe you've been part of the digital marketing world for a while now. Or maybe you're looking to get started soon. Whatever the case may be, the digital landscape is one that is constantly changing. Therefore it's important to stay on top of the trends. This will give you a better chance at staying ahead of the curve. As well as ensuring that you become a benefit to your customers! With this digital innovation, the future of digital marketing is coming in hot.

If you're familiar with SEO (search engine optimization) you probably already know that there is a "good" and "bad" approach to it. If not, let's start with a quick overview. The black hats are "bad" SEO, the white hats are "good" SEO. There's even such thing as a grey hat approach too! Grey hats use both types of tactics, but it still isn't acceptable in the eyes of Google. Even though black hat SEO is thought to be "dead" by a lot of people in the industry, it's still alive and kicking. In fact, it's even an unlikely source of inspiration for a lot of white hat SEOs.

If your goal is to transform your blog into a content marketing magnet then this post is for you. Did you know that there are roughly 3.5 billion daily searches performed on Google each day? That's a lot of competition when it comes to getting the attention of your perfect customer. In fact, it's one of the biggest obstacles when it comes to modern marketers. The verdict is in: you NEED to write incredible copy or you'll fall behind.

Brands, both big and small, use social media as a way to promote their brand, connect with the customers, and build awareness. Unfortunately, there are a lot of brands out there that are still making simple social media mistakes. So how do you match up? Go ahead and take a look at the social media mistakes that catch a lot of brands off guard.

Maybe you're curiously reading that headline and thinking what the heck is an integrated campaign? You're not alone. And luckily, the answer is quite simple. An integrated campaign is a blend of consistent and complementary communications. One that includes both traditional and digital tactics. There's actually a lot of platforms to choose from when it comes to creating a multi-disciplined approach. You might not have heard about integrated campaigns before, but it's definitely something you shouldn't ignore.

In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you have to choose the right KPIs to track. Sometimes it can be even harder to know where to start or figure out when it's time to start tracking something new. Today we'll discuss what KPIs are, how to choose them and how to track them.

SEO (search engine optimization) is like most elements of digital. It's constantly changing and it's important to keep up with them to stay in line with best practices. For example, you can just stuff your site with target keywords and expect things to magically happen. Digital marketing takes work and knowledge of the best practices. Between optimization, social media followers and mobile sites it can all feel incredibly overwhelming. Today we'll take a look at some of the worst SEO practices and how to properly avoid them.