Section 5 Media Marketing Blog

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Posts about Digital Marketing (8):

A Crash Course On How To Choose & Track KPIs

A Crash Course On How To Choose & Track KPIs

In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you have to choose the right KPIs to track. Sometimes it can be even harder to know where to start or figure out when it's time to start tracking something new. Today we'll discuss what KPIs are, how to choose them and how to track them.

The Worst SEO Practices & How To Avoid Them

The Worst SEO Practices & How To Avoid Them

SEO (search engine optimization) is like most elements of digital. It's constantly changing and it's important to keep up with them to stay in line with best practices. For example, you can just stuff your site with target keywords and expect things to magically happen. Digital marketing takes work and knowledge of the best practices. Between optimization, social media followers and mobile sites it can all feel incredibly overwhelming. Today we'll take a look at some of the worst SEO practices and how to properly avoid them.

2018's Battle of the Social Media Platforms

2018's Battle of the Social Media Platforms

Social media is pretty interesting. Especially when it comes to predicting which platform will dominate over the others. We know that there are people who either hate it, love it, or depend on it. Social media become such an integral part of people's day-to-day lives, that it can be a little hard to disconnect from. And this really is why social media marketing really is one of the most effective (and least expensive) ways to build a brand.

How To Become An SEO Expert

How To Become An SEO Expert

SEO (search engine optimization) is an important part of brands, whether they're online or off. Maybe you're a smaller brand with a small budget, or maybe you want to learn how to manage your own online presence. This article is here to help! When it comes down to it, SEO is the heart of any online marketing strategy. In fact, SEO is responsible for more than half of the traffic on an average website! In this article, we'll discuss the digital skills you need in order to become a successful SEO expert.

Video Marketing & How To Measure Success

How To Measure Success In Your Video Marketing Campaign

When it comes to creating an epic video marketing campaign, a lot of things need to fall into place. There's a lot that goes into it, but it's definitely worth it. Video marketing is a highly effective way to get leads to actually engage with your brand. In fact, 45% of people watch videos online every day so it only makes sense that video marketing has become a favorite in the world of digital marketing. Today we're going to focus on how you can measure the success of your video, increase engagement and reduce costs.

How B2B Brands Use Social Media To Market & Sell

Social selling just might be the best way to engage with future buyers. Especially when it comes to B2B companies. Consumers use social media in a way that greatly affects their buying decision. Now that social media has evolved from a marketing channel into a powerful lead generation it has becomes the perfect sales pipeline tool. And it makes sense because social selling strategies can create better engagement and build relationships with potential customers.

Social Media 101: Increasing Sales

Social Media 101: Increasing Sales

Brands can truly benefit from being on social media. We've talked about it a lot here before and today we're going to dive into how to increase sales with it. Brands who use social selling in their marketing strategy will be ahead of the curve when it comes to brands that don't. The ones that do have a unique opportunity to build brand awareness with potential customers before they even enter the online sales funnel.

How To Get the Most Out of Customer Journey Mapping

A cohesive customer journey is incredibly important for the success of any brand. With an accurate customer journey map, you are more likely to provide a more consistent and streamlined process for your customers. It also has the ability to transform the online customer journey into a visual method that digital marketers can use to their advantage. So in order to streamline your customer experience, it's in your best interest to create a customer journey map that suits your brand AND your customers.

Improving Customer Retention with Marketing Tactics

Maybe you're a brand that sells a particular product or a long-term service. Regardless of what you're selling, customer retention really is the top priority. After all, you've spent a lot of time and money to persuade people to buy your product. If retention isn't #1 on your list, you're really throwing all that time and money right into the trash. Every customer becomes a valuable asset - whether it's based on referrals or repeat purchases.