In today’s digital landscape, competition for brand recognition and customer loyalty has never been fiercer. One way to stay top of mind with your customers is to harness the power of email marketing.
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Posts about Email Marketing:
Have you ever wondered what makes someone choose to open one email and ignore another? Or maybe you've thought that if you had an email with the perfect subject line, people wouldn't be able to resist opening it. Heck, maybe you tried and failed and now you're stuck wondering where to even begin. We're happy to say that this post is here to help you figure out how to get your subscribers to actually open your email. And yes, it all comes down to the perfect subject line.
If you're a small brand, finding time to do everything on your list can be pretty hard. There's so much to contend with... Instagram posts, social media maintenance, ad creation, and content marketing. All of it can leave you wishing the days were longer. Especially if you want to actually GROW your brand. This is when marketing automation comes into play. But if you're curious as to what it even is, we're here to help!
If you want to effectively share your brand's message and services, email marketing is a highly effective tactic. It can even help you build a relationship with your customers. In fact, brands who send out emails are 133% more likely (yes, 133%) to send relevant messages that correspond with a customer’s purchase cycle. Over 75% of email revenue is generated by triggered campaigns, instead of those one-size-fits-all campaigns. And if you're looking to get some more revenue, email campaigns make up at least 21% of email marketing revenue!
The subject line of an email might seem like a minor detail. Especially when you consider the overall scheme of your email marketing. But this seemingly "minor detail" can make or break any email campaign. Here's the thing, your email needs to add value to the customer's experience and deliver the right message every single time. Once you get the basics out of the way, it's time to focus on the email subject line.
There are a ton of ways to segment and customize your messaging to your subscribers and emails are a great way to reach them. In fact, it's still one of the best ways to get a significant ROI for your business. In order to create an effective email marketing campaign, you need to focus on improving your key metrics. These metrics include open rate, clickthrough rate (CTR) and conversion rate. However, there are hidden metrics that will definitely give you more of an edge.
Email marketing is a great way to reach current customers outside the realm of social media. I mean, let's face it, there are some out there who aren't on Instagram or Twitter. Email is a great way to remind your customers of who you are and what you have to offer. It's also a unique way to add value to their lives, even when they aren't making a purchase. As with most marketing, tracking your success is crucial when it comes to improving your efforts.
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.
Email marketing is key when it comes to small businesses. Every owner knows in the back of their mind they should have an email list, but many don't. If someone took the time to join your email list it's because they want to hear from you. And we know you don't want to disappoint your customers. So let's discuss some email marketing basics so you don't miss your opportunity to connect and engage with your customers.
Email marketing can be tricky. Emails are received many times a day, but the percentage of emails that are opened can be much lower than one might assume. That’s why it is important to focus on the following tips to ensure that your email is opened. Some of the best practices in email marketing rely on common sense and viewing things from a consumer's perspective.