Email marketing is key when it comes to small businesses. Every owner knows in the back of their mind they should have an email list, but many don't. If someone took the time to join your email list it's because they want to hear from you. And we know you don't want to disappoint your customers. So let's discuss some email marketing basics so you don't miss your opportunity to connect and engage with your customers.
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Email marketing can be tricky. Emails are received many times a day, but the percentage of emails that are opened can be much lower than one might assume. That’s why it is important to focus on the following tips to ensure that your email is opened. Some of the best practices in email marketing rely on common sense and viewing things from a consumer's perspective.