AdWords has a new interface and it's deeper than just looks. The update to the existing layout is a completely new build. In fact, the new AdWords interface has a lot to offer. Google has learned quite a bit from advertiser feedback and fast-moving consumer trends. In fact, since it's last major User Interface in 2012, mobile micro-moments has made its way onto the scene. This brings me to another point, the mobile-first marketing trend is really important when it comes to the success of your digital career.