Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it's always changing. However, there are best practices that are pretty constant. And if you follow them, you can improve your organic visibility. But since Google's algorithm is ever-evolving, most people will overlook a lot of what can cause one site to outrank another site.
Google Analytics is an insanely powerful tool that gives users the ability to get insights into the behavior of the visitors that visit their site. In a previous post we discussed how to add Google Analytics to your WordPress site. So today we're going to focus on how to OPTIMIZE it. Learning how to optimize Google Analytics for WordPress is crucial. Especially when it comes to finding out how users interact with your site and which goals you aren't hitting. Ultimately it enables you to shape a unique marketing strategy for your whole online presence.
So, your WordPress site is finally up and running. Now it's time to start gathering data via analytics. This type of data can show you how your visitors interact with your website. This is important too! That's why today I'm going to discuss the easiest way to add the most popular analytics tracking: Google Analytics.