If you seriously think about it, social media is an excellent place to earn a good profit - no matter what the platform. With more than 3.5 billion users, social media is growing and claiming its place in marketing. But why is it that social media is considered to be a superstar when it comes to online business?
It's been almost three years since Instagram launched their stories feature. Back then Snapchat had already been the leader when it came to ephemeral (disappearing) content. But back in 2017, Snapchat when their IPO hit the public, their user growth hit a wall. This was when Instagram Stories' user growth reached a rapid increase. Now, in 2018 they're holding steady at over 400 million users! This is double the amount of Snapchat users.
Back in 2016, Instagram implemented a new algorithm. Surprisingly, the algorithm actually delivers one of the most consistently relevant content compared to other social media platforms. However, this switch wasn't well-received by its users. In fact, it led to Instagram users only seeing about 90% of their friends' posts. Which is definitely a good thing, because prior to the update they were missing 50%!
By now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn't have to be difficult. When you compare it to SEO, it really is one of the best ways to compete against bigger brands.
Instagram is huge. I mean they do have a user base of 700 million! Best of all, Instagram isn't just for sharing photos anymore. It's now an incredibly influential social network with an audience that's rapidly growing. We've talked a little bit about Instagram marketing on here before. We've even discussed how to build your Instagram feed. But since then, Instagram has grown A LOT. Especially in regards to advertising. That's why today we'll cover everything you need to know about Instagram ads.
We all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more traction. Here's the thing: smart marketers don't let this happen. In fact, this is where social media platforms come into play. And since Instagram is a platform that's right up there with Facebook, it makes sense. Marketing with Instagram takes a little know how, so let's dive in!
A lot goes into creating an incredible Instagram profile. You have to develop the right formula; especially when it comes to your photos, how you edit them, your hashtags, and yes, even your captions. But the main thing that you need to remember is that your feed should be your own. The trick to editing your photos is to make sure that you use the same filter for each one. This will create a cohesive and visually consistent Instagram feed. And if you do it right, you'll create a feed that has the perfect feel that people will flock to again and again. Let's take a look at what it takes when it comes to building your Instagram feed.
Instagram Stories give social media marketers a killer opportunity to reach a higher number of people. And the best part is all you have to do is take advantage of it. Instagram really is one of the fastest-growing social networks out there, so it only makes sense. Brands of all types can find success on this platform, especially with their new updates. Back in December 2017, Instagram rolled out an update to their Stories Highlights and Archives. Here's what you get with the new updates:
Instagram is one of the fastest growing social networks out there. In fact, in the past 12 months, their active users went from 600 million to 800 million! As for Instagram Stories, it's up to 300 million daily active users! This is great news. Especially for brands that use Instagram as a way to build brand awareness and communicate with their followers. However, with these increased numbers, it means that there has also been interested from brands of all kinds.
That's right! You can finally follow hashtags on Instagram. This is great news. Especially for brands and bloggers alike. Honestly, it's awesome for anyone who uses Instagram as a way to promote their content! This is perfect for people who consistently use hashtags as a way to find new accounts on Instagram. As a brand, it helps you reach a wider audience. Which is why it's incredibly important to use hashtags whenever you post your content. Because it can really make a difference.