It's no secret that the modern Digital Age connects us more than ever. Businesses like yours have learned to make the most of the digital marketplace and its vast consumer base.
Looking to bring in more traffic to your site? Then you've probably wondered what type of marketing would be best.
If you're wondering how to get more eyeballs on your site, you've probably come across the term SEO.
SEO is a tricky thing to succeed at. With so many tools available to you, Google algorithm changes to keep track of, and performance analytics to look over, it can be hard to manage everything that goes into creating a strong search campaign.
Today, the internet is the main way we find information on almost any business and the goods or services we seek. Of course, plumbing is no exception. As such, any plumber who is serious about their business should have a great website already; one that showcases their skills and expertise and makes it easy for prospects to get in touch. Nonetheless, a great website won’t do you any good if no one is finding it.
SEO (search engine optimization) has been around for a very long time. You can use it for a plethora of goals, like reaching new audiences, getting traffic to your website, spreading knowledge, and driving growth. Even though SEO has been around awhile, it has changed A LOT. Back in the day, it was only used as a way to stuff as many keywords as possible into content. Not to mention filling pages with tons of backlinks. It was definitely a black hat tactic.
The term SEO can conjure up a lot of expectations when it comes to digital marketing. Most likely you're imagining Google search results and SEO optimization of blog posts. Granted these are the two most widely known avenues when it comes to SEO. But there's A LOT more to SEO than just blog posts and search engine results. The world's second largest search engine, by far, is YouTube. Youtube is an incredibly valuable traffic source for a lot of brands. And honestly, it has the ability to be even more valuable than Google itself.
You might be wondering if headlines are important and we're here to tell you that they are. In fact, they're incredibly important. Five times as many people read the headlines as the body copy. Therefore you need to make sure that your headline is well written. I mean, there's a lot of content out there and not a lot of time to read it all. This is where writing an effective headline comes into play. Besides, it's your one and only chance to grab your reader's attention.
Are you ready for an insane number? Google handles 63,000 searches a second - that's 3.8 million searches a minute! Pretty crazy, huh? With all the importance of search rankings, you need to make sure that your website is listed and most importantly, ranks well. But how do you make sure that your site gets to the top of the list? The secret is structured data. Today we'll talk about how you can create better content, improve your search engine ranking AND gain a competitive edge.
Alright, I want you to go ahead and take a moment to think about how your website is performing. Do you know if it's kicking butt and taking names? Or is it just meh? Here's the thing, you NEED to know how well your site is performing. It isn't something that you can just get away with not knowing. Especially if you want to up your website's game. Yes, the importance of regular audits are really important but when you only know the basics of SEO (search engine optimization) it can be incredibly difficult to comprehend.