Alright, I want you to go ahead and take a moment to think about how your website is performing. Do you know if it's kicking butt and taking names? Or is it just meh? Here's the thing, you NEED to know how well your site is performing. It isn't something that you can just get away with not knowing. Especially if you want to up your website's game. Yes, the importance of regular audits are really important but when you only know the basics of SEO (search engine optimization) it can be incredibly difficult to comprehend.