The term SEO can conjure up a lot of expectations when it comes to digital marketing. Most likely you're imagining Google search results and SEO optimization of blog posts. Granted these are the two most widely known avenues when it comes to SEO. But there's A LOT more to SEO than just blog posts and search engine results. The world's second largest search engine, by far, is YouTube. Youtube is an incredibly valuable traffic source for a lot of brands. And honestly, it has the ability to be even more valuable than Google itself.
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You might be wondering if headlines are important and we're here to tell you that they are. In fact, they're incredibly important. Five times as many people read the headlines as the body copy. Therefore you need to make sure that your headline is well written. I mean, there's a lot of content out there and not a lot of time to read it all. This is where writing an effective headline comes into play. Besides, it's your one and only chance to grab your reader's attention.
Are you ready for an insane number? Google handles 63,000 searches a second - that's 3.8 million searches a minute! Pretty crazy, huh? With all the importance of search rankings, you need to make sure that your website is listed and most importantly, ranks well. But how do you make sure that your site gets to the top of the list? The secret is structured data. Today we'll talk about how you can create better content, improve your search engine ranking AND gain a competitive edge.
Alright, I want you to go ahead and take a moment to think about how your website is performing. Do you know if it's kicking butt and taking names? Or is it just meh? Here's the thing, you NEED to know how well your site is performing. It isn't something that you can just get away with not knowing. Especially if you want to up your website's game. Yes, the importance of regular audits are really important but when you only know the basics of SEO (search engine optimization) it can be incredibly difficult to comprehend.
If you're familiar with SEO (search engine optimization) you probably already know that there is a "good" and "bad" approach to it. If not, let's start with a quick overview. The black hats are "bad" SEO, the white hats are "good" SEO. There's even such thing as a grey hat approach too! Grey hats use both types of tactics, but it still isn't acceptable in the eyes of Google. Even though black hat SEO is thought to be "dead" by a lot of people in the industry, it's still alive and kicking. In fact, it's even an unlikely source of inspiration for a lot of white hat SEOs.
If your goal is to transform your blog into a content marketing magnet then this post is for you. Did you know that there are roughly 3.5 billion daily searches performed on Google each day? That's a lot of competition when it comes to getting the attention of your perfect customer. In fact, it's one of the biggest obstacles when it comes to modern marketers. The verdict is in: you NEED to write incredible copy or you'll fall behind.
In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you have to choose the right KPIs to track. Sometimes it can be even harder to know where to start or figure out when it's time to start tracking something new. Today we'll discuss what KPIs are, how to choose them and how to track them.
SEO (search engine optimization) is like most elements of digital. It's constantly changing and it's important to keep up with them to stay in line with best practices. For example, you can just stuff your site with target keywords and expect things to magically happen. Digital marketing takes work and knowledge of the best practices. Between optimization, social media followers and mobile sites it can all feel incredibly overwhelming. Today we'll take a look at some of the worst SEO practices and how to properly avoid them.
SEO (search engine optimization) is an important part of brands, whether they're online or off. Maybe you're a smaller brand with a small budget, or maybe you want to learn how to manage your own online presence. This article is here to help! When it comes down to it, SEO is the heart of any online marketing strategy. In fact, SEO is responsible for more than half of the traffic on an average website! In this article, we'll discuss the digital skills you need in order to become a successful SEO expert.
I'm sure you've heard the phrase "evergreen content" before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you've been told that your site needs to have this type of content in order to thrive. So what exactly is evergreen content and why are they so good for Search Engine Optimization? Today we're going to take a look at the basics of evergreen content, how to write one, and why incorporating them into your blog strategy is essential to any content marketing strategy.