Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts about SEO:

The Best Black Hat Tactics That White Hat SEOs Can Learn From

Danielle Elliott Aug 2, 2018 2:00:19 PM

The Best Black Hat Tactics That White Hat SEOs Can Learn From

If you're familiar with SEO (search engine optimization) you probably already know that there is a "good" and "bad" approach to it. If not, let's start with a quick overview. The black hats are "bad" SEO, the white hats are "good" SEO. There's even such thing as a grey hat approach too! Grey hats use both types of tactics, but it still isn't acceptable in the eyes of Google. Even though black hat SEO is thought to be "dead" by a lot of people in the industry, it's still alive and kicking. In fact, it's even an unlikely source of inspiration for a lot of white hat SEOs.

4 Awesome Tools for Writing Incredible Copy

Danielle Elliott Jul 31, 2018 2:00:11 PM

4 Awesome Tools for Writing Incredible Copy

If your goal is to transform your blog into a content marketing magnet then this post is for you. Did you know that there are roughly 3.5 billion daily searches performed on Google each day? That's a lot of competition when it comes to getting the attention of your perfect customer. In fact, it's one of the biggest obstacles when it comes to modern marketers. The verdict is in: you NEED to write incredible copy or you'll fall behind.

A Crash Course On How To Choose & Track KPIs

Danielle Elliott Jul 17, 2018 2:00:47 PM

A Crash Course On How To Choose & Track KPIs

In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you have to choose the right KPIs to track. Sometimes it can be even harder to know where to start or figure out when it's time to start tracking something new. Today we'll discuss what KPIs are, how to choose them and how to track them.

The Worst SEO Practices & How To Avoid Them

Danielle Elliott Jul 12, 2018 2:00:11 PM

The Worst SEO Practices & How To Avoid Them

SEO (search engine optimization) is like most elements of digital. It's constantly changing and it's important to keep up with them to stay in line with best practices. For example, you can just stuff your site with target keywords and expect things to magically happen. Digital marketing takes work and knowledge of the best practices. Between optimization, social media followers and mobile sites it can all feel incredibly overwhelming. Today we'll take a look at some of the worst SEO practices and how to properly avoid them.

How To Become An SEO Expert

Danielle Elliott Jul 5, 2018 2:00:17 PM

How To Become An SEO Expert

SEO (search engine optimization) is an important part of brands, whether they're online or off. Maybe you're a smaller brand with a small budget, or maybe you want to learn how to manage your own online presence. This article is here to help! When it comes down to it, SEO is the heart of any online marketing strategy. In fact, SEO is responsible for more than half of the traffic on an average website! In this article, we'll discuss the digital skills you need in order to become a successful SEO expert.

What Is Evergreen Content and Why Does It Matter?

Danielle Elliott May 17, 2018 2:00:03 PM

I'm sure you've heard the phrase "evergreen content" before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you've been told that your site needs to have this type of content in order to thrive. So what exactly is evergreen content and why are they so good for Search Engine Optimization? Today we're going to take a look at the basics of evergreen content, how to write one, and why incorporating them into your blog strategy is essential to any content marketing strategy.

SEM vs SEO: Which One Is Better for Your Business?

Danielle Elliott Apr 26, 2018 2:00:46 PM

Web search is by far one of the most powerful tools out there. Practically everyone uses Google to learn new things or to find solutions. Now if you're an online business or a local business chances are that people are actively looking for you. This might lead you to wonder what is best for your business, SEO vs SEM. As of 2017, the number of daily searches worldwide is over six billion. Like most technology, online search is growing fast and evolving over time. This means that there's a lot of opportunity for businesses of all sizes to reach out to their target audience and actually connect with them.

How To Write An SEO Optimized Copy

Danielle Elliott Mar 29, 2018 2:00:26 PM
SEO

How To Write An SEO Optimized Copy

Honestly, it isn't really all that hard to make your content incredibly rich in keywords. But in order to make it shareable, it has to be high quality AND engaging. When you create readable content it needs to be SEO-friendly in order for it to succeed in search engine results. Especially on Google. This is why SEO optimized copy is the ultimate goal, no matter what your role or industry you're in. It doesn't matter if you are a larger business, a small brand, or even a blogger. Content that is rich in SEO will help get your brand out there and fast. But if you're new to this, you need a little direction. So let's dive in!

An Uncommon Google Analytics Report That Will Increase Your Blog's Traffic

Danielle Elliott Mar 22, 2018 2:00:48 PM

Uncommon Google Analytics That Will Increase Your Blog's Traffic

Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it's always changing. However, there are best practices that are pretty constant. And if you follow them, you can improve your organic visibility. But since Google's algorithm is ever-evolving, most people will overlook a lot of what can cause one site to outrank another site.

4 Easy Ways To Increase the Visibility of Your Website

Danielle Elliott Feb 20, 2018 2:00:53 PM

4 Easy Ways To Increase the Visibility of Your Website

When it comes to increasing the visibility of your website - the type and amount of attention you need varies. In fact, it's based on the maturity of your business or brand and the nature of your product or services. It is also dependent on your capacity to fulfill demand. But once you've handled the basics of SEO, it can be a challenge to figure out exactly what you need to do next. Unfortunately, most small brands that run a website don't know how to optimize their content and overall visibility online. Thankfully there are several easy ways you can up your website's game.