Section 5 Media Marketing Blog

Web search is by far one of the most powerful tools out there. Practically everyone uses Google to learn new things or to find solutions. Now if you're an online business or a local business chances are that people are actively looking for you. This might lead you to wonder what is best for your business, SEO vs SEM. As of 2017, the number of daily searches worldwide is over six billion. Like most technology, online search is growing fast and evolving over time. This means that there's a lot of opportunity for businesses of all sizes to reach out to their target audience and actually connect with them.

Honestly, it isn't really all that hard to make your content incredibly rich in keywords. But in order to make it shareable, it has to be high quality AND engaging. When you create readable content it needs to be SEO-friendly in order for it to succeed in search engine results. Especially on Google. This is why SEO optimized copy is the ultimate goal, no matter what your role or industry you're in. It doesn't matter if you are a larger business, a small brand, or even a blogger. Content that is rich in SEO will help get your brand out there and fast. But if you're new to this, you need a little direction. So let's dive in!

Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it's always changing. However, there are best practices that are pretty constant. And if you follow them, you can improve your organic visibility. But since Google's algorithm is ever-evolving, most people will overlook a lot of what can cause one site to outrank another site.

When it comes to increasing the visibility of your website - the type and amount of attention you need varies. In fact, it's based on the maturity of your business or brand and the nature of your product or services. It is also dependent on your capacity to fulfill demand. But once you've handled the basics of SEO, it can be a challenge to figure out exactly what you need to do next. Unfortunately, most small brands that run a website don't know how to optimize their content and overall visibility online. Thankfully there are several easy ways you can up your website's game.

Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.

We all experience emotions. It's just something that happens. Especially when it comes to the unpredictability of sales. But what's so emotional about marketing? Think of it this way... there's something extremely emotional about working on something for months and months. Especially with a hyper-focused intensity. When you're dealing with content you are checking a million things off a list. All in hopes that enough people engage with your message. And essentially buy whatever it is you're selling. It comes down to this: everyone wants to see their hard work add up to something worthwhile.

Blog post traffic is something that we have a tendency to take for granted. Especially when we think about the longevity of it. So, take a moment to think about how long a blog post lasts before it's forgotten. Maybe three months? Turns out the time frame isn't as long as you might think. Granted, the popularity of a blog post spikes right after it's published - it isn't too long after that, that it's forgotten. Here's the thing: blog posts tend to get the most impressions within the first 30 days. After that, it barely receives any traffic at all.

There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.

With the rise of new technologies, another era of advertising exists. Especially in terms of marketing. Sadly traditional methods such as print ads, television and radio have lost their efficacy. This is where digital advertising comes in. Nowadays the key is to attract and retain customers. Which means you need to understand digital marketing. I mean, even local coffee shops and burger joints use social media marketing. The goal being to build their brand and increase their market-reach. Most importantly, you can measure your efforts more accurately. In addition, they also cost a lot less!

Content marketing is a pretty great tactic for marketers. If done properly, it can lead to some killer results. It's obvious that the advent of social media has truly changed the way people interact with others. Nowadays all types of businesses have the opportunity to bring their brand closer to their target audience. However in recent years, there have been several changes to social media platforms. As a result, this change enables marketers to accurately target their audience based on a variety of tactics. Such as interest, location, lifestyle and other important factors. Most of all, it will increase their chances of making sales. Which should be at the top of the list of any business. Content marketing really does help your business. So it's important to put some time and effort into it.