Certain brands have consistently managed to remain at the top of the mind of the masses. Whether it be Coca-Cola, Apple, Google, Samsung, or any other of the most recognizable brands, the businesses have come up with excellent marketing campaigns time and time again.
The Uncle Sam US Army recruitment poster is perhaps one of the most iconic and eye-catching ‘marketing’ strategies familiar with adults who came of age in the 20th century. Yet its message still resonates today, especially among marketers, since it’s a campaign that captures attention and offers great storytelling.
For anyone who owns a local home services company and needs a marketing partner to take their business to the next level, this is the right place. If you don’t think you’re “social media savvy,” it can be very tempting to disregard social media as an effective marketing tool. Social media is an essential part of day-to-day life for potential customers and is a necessary part of any company's marketing plan.
We all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more traction. Here's the thing: smart marketers don't let this happen. In fact, this is where social media platforms come into play. And since Instagram is a platform that's right up there with Facebook, it makes sense. Marketing with Instagram takes a little know how, so let's dive in!
Are you looking for an easy way to build a bigger following on social media?. One of the best ways to do this is to collect UGC (user-generated content) as a way to up your marketing game. User-generated content hashtag contests are incredibly important at the moment. And for good reason. They're simple to run and have this awesome way of getting shared A LOT. It's also a lot easier to manage than some other kinds of promotions.
Does your brand have a LinkedIn profile? More often than not, the answer is no. In fact, a lot of brands are missing the boat by not having a LinkedIn company page. Whether you're a small brand or a large business (heck - even bloggers!) a LinkedIn page can be a huge benefit to your awareness. A LinkedIn company page can serve a variety of functions, in addition to your personal profile. There really are a lot of benefits when it comes to having a LinkedIn page for your brand.
When it comes to increasing the visibility of your website - the type and amount of attention you need varies. In fact, it's based on the maturity of your business or brand and the nature of your product or services. It is also dependent on your capacity to fulfill demand. But once you've handled the basics of SEO, it can be a challenge to figure out exactly what you need to do next. Unfortunately, most small brands that run a website don't know how to optimize their content and overall visibility online. Thankfully there are several easy ways you can up your website's game.
Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That's a lot, right? Another thing you may not know is that LinkedIn is also one of the top-rated social media platforms for small businesses. Which is great news for small businesses looking to excel. What's even more important, is that small businesses consistently rank LinkedIn as an awesome avenue for sales leads, investors, and financial assistance. In fact, small businesses on LinkedIn have a better chance at finding leads than on Facebook. Best of all, bloggers can reap the benefits as well! So, why does it pay for small businesses AND bloggers to use LinkedIn? Let's check it out...
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.
Social media CTA's are an important way to create engagement within your various social media platforms. A CTA or call to action is part of your caption or post that tells your viewers what their next action should be. Call to actions are important for two reasons: they encourage engagement and it gets people from your social media platforms to your website to make a sale, read a post or to sign up for your e-mail list.