Last year social networks generated 23 billion US dollars in revenue. If your business isn't using social media to leverage sales and leads, then you're missing out.
If you seriously think about it, social media is an excellent place to earn a good profit - no matter what the platform. With more than 3.5 billion users, social media is growing and claiming its place in marketing. But why is it that social media is considered to be a superstar when it comes to online business?
Ah, the art of storytelling. Luckily for marketers, this act can extend to advertising too. Great ads have the ability to convey the same message as a good story. You know... one that has a beginning, middle, and end. The most interesting part is that storytelling within ads will almost always consist of a different style when it comes to the delivery.
Facebook has made things a little difficult for marketers. First, there was free earned media. Then there were paid ads as a way to attract and engage millions of followers. But now they've created restricted access. Facebook has systematically reduced access to a brand's fanbase back in 2012. That's when they restricted a brand's organic reach to about 16 percent. And in 2013, the restricted it even more. A recent study shows that around 2% of a brand's fanbase actually see brands posts. A lot of marketers assume that brand reach will soon be down to zero.
It's been almost three years since Instagram launched their stories feature. Back then Snapchat had already been the leader when it came to ephemeral (disappearing) content. But back in 2017, Snapchat when their IPO hit the public, their user growth hit a wall. This was when Instagram Stories' user growth reached a rapid increase. Now, in 2018 they're holding steady at over 400 million users! This is double the amount of Snapchat users.
Back in 2016, Instagram implemented a new algorithm. Surprisingly, the algorithm actually delivers one of the most consistently relevant content compared to other social media platforms. However, this switch wasn't well-received by its users. In fact, it led to Instagram users only seeing about 90% of their friends' posts. Which is definitely a good thing, because prior to the update they were missing 50%!
By now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn't have to be difficult. When you compare it to SEO, it really is one of the best ways to compete against bigger brands.
Social media is awesome. It's a great way to connect with friends, family, and companies too. It allows you to offer a glimpse into your personal life and business activities in a very creative way. But in order to do it the right way, you NEED to develop a strategy. Below are some actionable tips and tricks that will help you develop your social media targeting. As an added bonus it helps in to increase conversions and sales.
YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it's gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and Facebook - ones that you should invest in - but YouTube remains the ultimate place to be. Especially when it comes down to people spending A LOT of time watching videos. YouTube is often referred to as the world's "second largest search engine. This means that your content is found even faster - complete with true engagement - if you know a few tricks! Below are ten ways that you can effectively grow your YouTube channel.
Brands, both big and small, use social media as a way to promote their brand, connect with the customers, and build awareness. Unfortunately, there are a lot of brands out there that are still making simple social media mistakes. So how do you match up? Go ahead and take a look at the social media mistakes that catch a lot of brands off guard.