Are you looking for an easy way to build a bigger following on social media?. One of the best ways to do this is to collect UGC (user-generated content) as a way to up your marketing game. User-generated content hashtag contests are incredibly important at the moment. And for good reason. They're simple to run and have this awesome way of getting shared A LOT. It's also a lot easier to manage than some other kinds of promotions.
Posts about Social Media:
Does your brand have a LinkedIn profile? More often than not, the answer is no. In fact, a lot of brands are missing the boat by not having a LinkedIn company page. Whether you're a small brand or a large business (heck - even bloggers!) a LinkedIn page can be a huge benefit to your awareness. A LinkedIn company page can serve a variety of functions, in addition to your personal profile. There really are a lot of benefits when it comes to having a LinkedIn page for your brand.
When it comes to increasing the visibility of your website - the type and amount of attention you need varies. In fact, it's based on the maturity of your business or brand and the nature of your product or services. It is also dependent on your capacity to fulfill demand. But once you've handled the basics of SEO, it can be a challenge to figure out exactly what you need to do next. Unfortunately, most small brands that run a website don't know how to optimize their content and overall visibility online. Thankfully there are several easy ways you can up your website's game.
Instagram is one of the fastest growing social networks out there. In fact, in the past 12 months, their active users went from 600 million to 800 million! As for Instagram Stories, it's up to 300 million daily active users! This is great news. Especially for brands that use Instagram as a way to build brand awareness and communicate with their followers. However, with these increased numbers, it means that there has also been interested from brands of all kinds.
Social media in 2018 is all about getting "back to basics". Honestly this isn't that new of a concept. In fact, the brands that succeed at this are the ones that have been doing this 'social' thing forever. However, some brands might loose sight or have no clue on how exactly to achieve their goals. But it is often the simpler things that most people overlook, right? So what are the basics of social media? All you need to look at the term social media itself. Social media is all about being social. More often than not, brands have a tendency to forget this crucial aspect.
Sometimes reaching the right audience for your business can be difficult. But when you're a small business, it can be a little more challenging. Especially when you consider how much it costs to advertise. With smaller brands, you have to really get creative when it comes to reaching your potential clients. This is where social media comes into play.
Twitter may not be like the other social media platforms out there. I'm looking at you Instagram and Facebook. But there are still ways your brand or business can benefit from it. It's a good idea to look at Twitter this way: the world's most popular micro-blog. Even if it isn't as small as it used to be. Most importantly, Twitter saw a lot of growth back in 2017 in terms of engagement, active users, and time spent on the platform. And with that growth, they are working on improving their key metrics. Which means, it's on the right track.
Believe it or not, your attention is a commodity to Facebook. Which is why Facebook has been busy tweaking it's News Feed algorithm. Facebook wants to make sure that their users are engaged by the most relevant material as possible. Usually, these updates, which they are always working on, are for the better. However, these updates can also cause some trouble as far as marketers are concerned. Recently Facebook announced what marketers should be aware of if they want to make the most of the already decreasing organic reach.
Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.