For a lot of us, social media is spontaneous and at times rewarding. It can be a place where anything goes. A place where people can truly be themselves. However, there are a few rules when it comes to making sure that your business's social media presence is positive. Your social media goal will make sure that your brand-consistent and customer-focused. This is where a social media policy comes into play. But if you haven't come up with one before, it might be a little difficult to figure out where to start. Don't worry though! Today we're sharing a few tips (and insights) when it comes to creating social media policies. Let's get started...
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Posts about Social Media (5):
We all experience emotions. It's just something that happens. Especially when it comes to the unpredictability of sales. But what's so emotional about marketing? Think of it this way... there's something extremely emotional about working on something for months and months. Especially with a hyper-focused intensity. When you're dealing with content you are checking a million things off a list. All in hopes that enough people engage with your message. And essentially buy whatever it is you're selling. It comes down to this: everyone wants to see their hard work add up to something worthwhile.
Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That's a lot, right? Another thing you may not know is that LinkedIn is also one of the top-rated social media platforms for small businesses. Which is great news for small businesses looking to excel. What's even more important, is that small businesses consistently rank LinkedIn as an awesome avenue for sales leads, investors, and financial assistance. In fact, small businesses on LinkedIn have a better chance at finding leads than on Facebook. Best of all, bloggers can reap the benefits as well! So, why does it pay for small businesses AND bloggers to use LinkedIn? Let's check it out...
Social media automation? I'm all for it. It's a time saver, especially in today's social media-oriented world. I mean, who really wants to post all of that themselves in real time? It becomes a nightmare. You'd be sitting in front of your computer all day, switching between a variety of open tabs every 2-3 hours. Which is absolutely crazy, right? Besides, who would be running your business?
A social media calendar might sound like a foreign concept to some of you. For others, you may have heard of it, but never really put any effort into making one. Or there might be some of you out there who have actually made one but never used it. Today we're going to approach all of you out there: the ones who don't know, might know and know but haven't used one. Because if you aren't using a social media calendar, you're missing out on some amazing free marketing. Which means you're also losing out in terms of social media. Not to mention the amount of precious time you're wasting.
We've been talking about marketing for a while now. Tactics, mistakes, ideas, etc. For this reason, we're going to focus on a growing demographic. One that you should take into consideration, as far as marketing is concerned. As a matter of fact, Millennials are the largest living generation. Most importantly, a demographic that every brand wants to win the affection of.
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.
With the rise of new technologies, another era of advertising exists. Especially in terms of marketing. Sadly traditional methods such as print ads, television and radio have lost their efficacy. This is where digital advertising comes in. Nowadays the key is to attract and retain customers. Which means you need to understand digital marketing. I mean, even local coffee shops and burger joints use social media marketing. The goal being to build their brand and increase their market-reach. Most importantly, you can measure your efforts more accurately. In addition, they also cost a lot less!
Social media CTA's are an important way to create engagement within your various social media platforms. A CTA or call to action is part of your caption or post that tells your viewers what their next action should be. Call to actions are important for two reasons: they encourage engagement and it gets people from your social media platforms to your website to make a sale, read a post or to sign up for your e-mail list.
Instagram is growing and rapidly. With that in mind, it's important to focus on growing your followers on there. We've talked about how Instagram is essentially free marketing before. And it truly is. There are even paid ways to advertise on Instagram too. But to properly engage in the realm of free marketing, it takes some dedication and a little know how.