Social media automation? I'm all for it. It's a time saver, especially in today's social media-oriented world. I mean, who really wants to post all of that themselves in real time? It becomes a nightmare. You'd be sitting in front of your computer all day, switching between a variety of open tabs every 2-3 hours. Which is absolutely crazy, right? Besides, who would be running your business?
Posts about Social Media:
A social media calendar might sound like a foreign concept to some of you. For others, you may have heard of it, but never really put any effort into making one. Or there might be some of you out there who have actually made one but never used it. Today we're going to approach all of you out there: the ones who don't know, might know and know but haven't used one. Because if you aren't using a social media calendar, you're missing out on some amazing free marketing. Which means you're also losing out in terms of social media. Not to mention the amount of precious time you're wasting.
We've been talking about marketing for a while now. Tactics, mistakes, ideas, etc. For this reason, we're going to focus on a growing demographic. One that you should take into consideration, as far as marketing is concerned. As a matter of fact, Millennials are the largest living generation. Most importantly, a demographic that every brand wants to win the affection of.
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.
With the rise of new technologies, another era of advertising exists. Especially in terms of marketing. Sadly traditional methods such as print ads, television and radio have lost their efficacy. This is where digital advertising comes in. Nowadays the key is to attract and retain customers. Which means you need to understand digital marketing. I mean, even local coffee shops and burger joints use social media marketing. The goal being to build their brand and increase their market-reach. Most importantly, you can measure your efforts more accurately. In addition, they also cost a lot less!
Social media CTA's are an important way to create engagement within your various social media platforms. A CTA or call to action is part of your caption or post that tells your viewers what their next action should be. Call to actions are important for two reasons: they encourage engagement and it gets people from your social media platforms to your website to make a sale, read a post or to sign up for your e-mail list.
Instagram is growing and rapidly. With that in mind, it's important to focus on growing your followers on there. We've talked about how Instagram is essentially free marketing before. And it truly is. There are even paid ways to advertise on Instagram too. But to properly engage in the realm of free marketing, it takes some dedication and a little know how.
Facebook ads that excell take some proper know how but once you master it, it becomes easy. Last week we talked about how to advertise with Instagram. This week we'll focus on how to create Facebook ads that actually work. The world of Facebook can be a mysterious one if you don't know where to start. And honestly, it can be downright complicated. If you need a little crash course on how to use Facebook for advertising head over here.
Instagram is still one of the best social media platforms out there. And with 55% of 18-29 year old's in the US, we can see why. This is why companies that can properly utilize this platform is crucial. Advertising with Instagram is both easy and effective. With Instagram there is an opportunity to share what is great about your business, stand out from others and grow your presence. As a result your business can truly profit from the millennial demographic.
Social media is something that shouldn't be ignored. Especially if you have a WordPress account. So why should you post to Facebook? Well, there are two main reasons: 1) Facebook is the largest social media platform and 2) It is also one of the largest sources of website traffic. That's why when you post to Facebook from WordPress you increase your social media following and website traffic. Which is a total win-win in our book. Therefore today we'll discuss how to automatically post to Facebook from WordPress.