Twitter may not be like the other social media platforms out there. I'm looking at you Instagram and Facebook. But there are still ways your brand or business can benefit from it. It's a good idea to look at Twitter this way: the world's most popular micro-blog. Even if it isn't as small as it used to be. Most importantly, Twitter saw a lot of growth back in 2017 in terms of engagement, active users, and time spent on the platform. And with that growth, they are working on improving their key metrics. Which means, it's on the right track.