If you take a moment to think about all the links on your site, there's probably a good deal of them. Especially if your site has been around for a while. Plus your backlink profile (the total links that go back to your site) is more than likely filled with low-quality links. This happens for a variety of reasons. Bots and auto-republishing tools, small low-ranking/quality blogs are doing one of two things:
Are you ready for an insane number? Google handles 63,000 searches a second - that's 3.8 million searches a minute! Pretty crazy, huh? With all the importance of search rankings, you need to make sure that your website is listed and most importantly, ranks well. But how do you make sure that your site gets to the top of the list? The secret is structured data. Today we'll talk about how you can create better content, improve your search engine ranking AND gain a competitive edge.
If you're looking for something to add to your site to boost conversions, landing pages are the perfect things. The average landing page has a conversion rate of 2.35%. What's even more astonishing is that the top 25% are actually converting at a rate of 5.31% or higher. With this opportunity to convert, it's incredibly important to optimize your landing page in order to get the most out of them.
SEO (search engine optimization) is like most elements of digital. It's constantly changing and it's important to keep up with them to stay in line with best practices. For example, you can just stuff your site with target keywords and expect things to magically happen. Digital marketing takes work and knowledge of the best practices. Between optimization, social media followers and mobile sites it can all feel incredibly overwhelming. Today we'll take a look at some of the worst SEO practices and how to properly avoid them.
So how do you know when it's time to re-design your website? This list is sure to blow your mind. Especially if you discover some signs that apply to your website. Fingers crossed that it isn't a lot. Here's the thing every brand needs an effective website. It's your corner of the online universe and where a lot of your online marketing takes place. Without an effective website, you'll never see the proper results when it comes to any online advertising campaign. So, let's take a look at the signs for when it's time to spring for that website redesign.
Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it's always changing. However, there are best practices that are pretty constant. And if you follow them, you can improve your organic visibility. But since Google's algorithm is ever-evolving, most people will overlook a lot of what can cause one site to outrank another site.
Last week we took some time to discuss AdWords for beginners, now that's out of the way, we're going to focus on AdWords for bloggers. If you haven't had a chance to read that we recommend you take 5 minutes and look through it. We'll wait. It might seem like the same tactic and from a technology point of view it is, but it's actually quite different when you look at the methods and outcomes. There are also a few things you should consider if you're a blogger looking into Google AdWords. AdWords is a great way to integrate a variety of methods as far as advertising is concerned. In fact, there are a lot of tools that go unnoticed if you don't know what you're looking for.
When it comes to increasing the visibility of your website - the type and amount of attention you need varies. In fact, it's based on the maturity of your business or brand and the nature of your product or services. It is also dependent on your capacity to fulfill demand. But once you've handled the basics of SEO, it can be a challenge to figure out exactly what you need to do next. Unfortunately, most small brands that run a website don't know how to optimize their content and overall visibility online. Thankfully there are several easy ways you can up your website's game.
Landing pages are a great way to increase your website's conversions. But if you're new to the whole idea, you probably have a lot of questions. Like what exactly is a landing page. Simply put, a landing page is a single page that appears whenever someone clicks on a search engine. When it comes to marketing, a lot of your campaigns have one main goal: to get people to fill out a form.