When a user visits your website for the first time, you have just a few seconds to make an impact on that user. If they don't like what they see, they're likely to leave your page within a few seconds.
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When customers arrive at your website, it brings satisfied smiles to their faces. They see that it's everything they hoped for and more. It's easy to find, easy to navigate, pleasing to look at, and everything is set up exactly how they like it to be.
To say there are a lot of websites online would be an understatement. There were 1.8 billion websites online in January 2018. That's essentially one-third of the world's population fighting for the same attention.
It's time to leave that old Angelfire blog behind. Your small business deserves better.
Your website is an essential part of your business and serves lots of purposes. It gives your business an online presence and leads people to your products and services.
If you take a moment to think about all the links on your site, there's probably a good deal of them. Especially if your site has been around for a while. Plus your backlink profile (the total links that go back to your site) is more than likely filled with low-quality links. This happens for a variety of reasons. Bots and auto-republishing tools, small low-ranking/quality blogs are doing one of two things:
Are you ready for an insane number? Google handles 63,000 searches a second - that's 3.8 million searches a minute! Pretty crazy, huh? With all the importance of search rankings, you need to make sure that your website is listed and most importantly, ranks well. But how do you make sure that your site gets to the top of the list? The secret is structured data. Today we'll talk about how you can create better content, improve your search engine ranking AND gain a competitive edge.
If you're looking for something to add to your site to boost conversions, landing pages are the perfect things. The average landing page has a conversion rate of 2.35%. What's even more astonishing is that the top 25% are actually converting at a rate of 5.31% or higher. With this opportunity to convert, it's incredibly important to optimize your landing page in order to get the most out of them.
SEO (search engine optimization) is like most elements of digital. It's constantly changing and it's important to keep up with them to stay in line with best practices. For example, you can just stuff your site with target keywords and expect things to magically happen. Digital marketing takes work and knowledge of the best practices. Between optimization, social media followers and mobile sites it can all feel incredibly overwhelming. Today we'll take a look at some of the worst SEO practices and how to properly avoid them.