Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

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4 Easy Ways To Increase the Visibility of Your Website

Danielle Elliott Feb 20, 2018 2:00:53 PM

4 Easy Ways To Increase the Visibility of Your Website

When it comes to increasing the visibility of your website - the type and amount of attention you need varies. In fact, it's based on the maturity of your business or brand and the nature of your product or services. It is also dependent on your capacity to fulfill demand. But once you've handled the basics of SEO, it can be a challenge to figure out exactly what you need to do next. Unfortunately, most small brands that run a website don't know how to optimize their content and overall visibility online. Thankfully there are several easy ways you can up your website's game.

Creating the Perfect Landing Page

Danielle Elliott Feb 20, 2018 2:00:29 PM

landing page

Landing pages are a great way to increase your website's conversions. But if you're new to the whole idea, you probably have a lot of questions. Like what exactly is a landing page. Simply put, a landing page is a single page that appears whenever someone clicks on a search engine. When it comes to marketing, a lot of your campaigns have one main goal: to get people to fill out a form.

Digital Marketing Trends of 2018 - What You Should Know

Danielle Elliott Jan 23, 2018 2:00:29 PM

Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.

Content Marketing Mistakes & How To Do It Right

Danielle Elliott Sep 28, 2017 2:00:36 PM

Content marketing is a serious deal and thankfully there a few ways to go about it. But when it comes down to it, you have to do it right. Don't get too discouraged yet. Because there are a lot of  brands that are actually doing it wrong. Sure, they publish a lot of posts with the right amount of words, but sometimes it doesn't convert. For example, if you find that nothing you do seems to drive readers to take action - you might be doing it wrong. Hopefully this doesn't sound familiar. But if it does, you might be guilty of a basic mistake. One that could be holding your brand back from being successful.

Digital Advertising Trends of 2017

Danielle Elliott Sep 7, 2017 2:00:33 PM

With the rise of new technologies, another era of advertising exists. Especially in terms of marketing. Sadly traditional methods such as print ads, television and radio have lost their efficacy. This is where digital advertising comes in. Nowadays the key is to attract and retain customers. Which means you need to understand digital marketing. I mean, even local coffee shops and burger joints use social media marketing. The goal being to build their brand and increase their market-reach. Most importantly, you can measure your efforts more accurately. In addition, they also cost a lot less!

Meta SEO Strategies: Why Meta & SEO Keywords Matter

Danielle Elliott Aug 17, 2017 2:00:04 PM

Why do meta and SEO keywords matter? Because they explain to search engines what your page is about. That's why whenever you build your own website, you need to know a little bit about meta tags. Since it will truly help your search engine optimization. Yes, there are a million tricks and tips when it comes to SEO. But this basic strategy I'm going to share with you, is something that most people overlook. Which is why you need to make sure that you cover all the basics whenever you optimize your site - it's essential! However, you also need to lay the groundwork for more complex SEO strategies down the road.

Copyright Rules Every Blogger Should Know

Danielle Elliott Jul 20, 2017 2:00:20 PM

Copyright rules do extend to the internet. Maybe you knew this, maybe not. Either way, there are rules that you should make yourself aware of. Especially if you consider one main aspect... The internet has changed the way in which we view, share and create content. I mean, we all know that, but legally speaking - it's a big deal. A lot of what is on the internet today comes from an endless variety of sources. Any given web page could have text, graphics, sound and other images that all come from independent sources. It's easy to think that all of this content out there is readily available to use whatever way we want to. However, this just isn't the case. And the ramifications of  not following simple copyright rules can get you into trouble.

Copyright Laws Every Blogger Should Know

More often than not bloggers take content from others without any permission or credit given. It's a sad reality that, but in all seriousness, is often considered theft. Now most bloggers mean well whenever they share content, but it's important to shine a light on what is really happening here. Because there are legal rules for whenever you use text and images from other authors. Therefore it's important to stay informed about the best blogging and copyright practices. And you should stick to them as a hard and fast rule. That's why today we're going to focus on how to keep your blog legally safe. While still allowing your creativity to flourish.

So, why does it even matter?

75 Different Types of Blog Posts

Danielle Elliott May 18, 2017 2:00:50 PM
75 Different Types of Blog Posts

Blog posts are essential when it comes to killer SEO (search engine optimization). But sometimes coming up with an idea for a blog post can be an arduous task. However, the trick is to view the blog post as a way to solve a problem the reader might have. Therefore, you have to dig deeper. Because how you understand a reader's problem isn't always the full story. And still, with keeping all that in mind, coming up with a topic can still be difficult. So today, we're going to look at a lot of different types of blog posts that you can share as both a small business owner, brand or blogger.

How To Start A Blog: Guide for 2017

Danielle Elliott May 4, 2017 2:00:29 PM
How To Start A Blog: Guide for 2017

Starting n epic blog doesn't have to be hard and there are a lot of benefits starting one too. Awhile ago we discussed how a blog can actually HELP your business. But the key is to start a blog the right way. Because trust me, there is a right and a wrong way to when it comes down to it. My goal with this guide is to show you how to start a blog in 2017. Believe it or not, it's possible to have a blog up and running before you know it. Talk about instant gratification! However there are a few important details behind starting a successful one.

10 Things To Do Before You Launch Your WordPress Site

Danielle Elliott Apr 27, 2017 2:00:30 PM
10 Things To Do Before You Launch Your WordPress Site

When you create a website the process can be somewhat lengthy.  Therefor, it's really important to have a checklist of things you should do before you launch your WordPress website. You want to make sure, ahead of time, to check everything off before your site goes live. Trust me, it will save you a lot of time and headache in the long run. Because the whole thought process of "let's wait until after the site goes live to fix any issues" can be a downright nightmare.