
Google Analytics is an insanely powerful tool that gives users the ability to get insights into the behavior of the visitors that visit their site. In a previous post we discussed how to add Google Analytics to your WordPress site. So today we're going to focus on how to OPTIMIZE it. Learning how to optimize Google Analytics for WordPress is crucial. Especially when it comes to finding out how users interact with your site and which goals you aren't hitting. Ultimately it enables you to shape a unique marketing strategy for your whole online presence.