The term SEO can conjure up a lot of expectations when it comes to digital marketing. Most likely you're imagining Google search results and SEO optimization of blog posts. Granted these are the two most widely known avenues when it comes to SEO. But there's A LOT more to SEO than just blog posts and search engine results. The world's second largest search engine, by far, is YouTube. Youtube is an incredibly valuable traffic source for a lot of brands. And honestly, it has the ability to be even more valuable than Google itself.
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YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it's gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and Facebook - ones that you should invest in - but YouTube remains the ultimate place to be. Especially when it comes down to people spending A LOT of time watching videos. YouTube is often referred to as the world's "second largest search engine. This means that your content is found even faster - complete with true engagement - if you know a few tricks! Below are ten ways that you can effectively grow your YouTube channel.