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Amazon is the world’s largest online retailer, with over 197 million people visiting the platform each month. Amazon provides ultimate convenience, giving buyers what they want, and delivering it at record speeds. Selling your products on Amazon means having the potential to access a huge buyer’s market, but only if you market your products correctly. With around 353 million products currently sold on Amazon, the competition is fierce. So how can you stand out?
There are a few different factors that will affect the success of your product listings on Amazon, but they all fall under the marketing umbrella. By marketing your products effectively, you’ll be one step closer to success on Amazon.
Optimize your listing
First and foremost, your listing is an opportunity to let potential buyers know what you’re selling and why they should choose your product over other similar products. Additionally, it needs to be keyword optimized, with high-quality product images and impactful branding. Hiring an Amazon consultant from riverbendconsulting.com can help you craft the perfect product page that will convert leads, but it still helps to break down the different elements of your listing, so you know what consumers are looking for.
The first field you will have to decide on when crafting your Amazon listing is your title. The title should describe precisely what the product is, so it’s easy for potential customers to search for it. It should include the name of the brand, what it is, and if there’s a specific color or quantity associated with it. You want to make it as easy for the consumer as possible, and if there is any confusion from the title, they likely won’t click on it. The title is also a spot to include a keyword that you want to associate with your product.
Your bullet points will be the second thing that consumers come across when viewing your Amazon listing. These are your opportunity to describe the products and how they can benefit your customer. The first couple of bullet points are the most important because some consumers won’t bother reading past them, so make them count! Do some research into competitors and see what they use in their bullet points. Include the most important information here that would be helpful for potential buyers to know.
The description section will appear below your images. Here is where you can go more into detail about the ins and outs of your product. Go into detail about the uses for the product, and some background on the brand itself. You want to provide everything your potential customer could need or want to know about your product, so they aren’t left wondering about anything. If they have to search for details, it can deter them from purchasing.
Use A+ Content
The A+ content tool on Amazon allows you to add further customizations to your listing. You can enhance your product descriptions by adding high-quality images, videos, infographics, charts, FAQs, etc. Include how-to videos and tutorials showing your product in action. If you’re selling clothing or accessories, show the products on everyday people in real-life situations. You can even cross-promote some of your other products in this additional section.
You can customize the formatting and layout to make it look however, you like and get creative. Where the bullet points and product descriptions need to be structured, the A+ Content allows you to create an impact. Additionally, by using A+ Content, you can boost sales by an average of 10%.
Anyone can set up their enhanced content section as long as the Amazon Brand Registry program has approved you as the brand owner.
Once you’re happy with your product listing, all the copy you’ve created, and the A+ Content, you need to start getting eyes on it. Before investing in any advertising and marketing, you need to ensure that your listing is fully optimized to get the best results from any paid campaigns. It’s a good idea to speak with an Amazon consultant who can look over your listing and give you objective feedback on what works and what you’re missing. You’ll want to be confident that any potential customer who lands on your listing will want to stick around and get to know your product.
You can advertise directly through Amazon with PPC advertising. Pay-per-click ads mean that you’ll only pay for the clicks that you receive on your ads. The great thing about investing in Amazon ads, over advertisements on other social media platforms, is that when consumers are on Amazon, they are looking to purchase. They have actively come to the platform ready to buy something; you just need to encourage them to choose your product.
Consumers who are hanging out on Facebook, YouTube, and other social platforms are likely not there to buy anything, but instead to socialize, watch entertaining videos, or do research. They can still be great places to raise brand awareness by reaching your target audience and building a community. Amazon is a great place to get the ball rolling, bring some sales in, and gain traction on your brand.
Once you start selling some products, you’ll begin to get star ratings and customer reviews, questions, and feedback. These factors will also help you make sales since potential buyers will have more trust and confidence in your brand.