This past year has been a whirlwind of exciting ventures in the world of digital marketing. We've seen Instagram become the leader of the pack and discussed how to deal...
To say there are a lot of websites online would be an understatement. There were 1.8 billion websites online in January 2018. That's essentially one-third of the world's population fighting for the same attention.
Web design is integral to standing out from the competition. It ensures your website looks its absolute best. It also guarantees your site is performing at its absolute best, which is becoming an important factor in how your website ranks.
Here are some of this year's most important web design trends you'll want to keep an eye on.
2019 Web Design Trends
It's incredibly important to stay up-to-date on web design trends. Having an outdated website can send the wrong message about your business. It can make your digital business seem behind the times when you need to be perceived as cutting-edge.
Here are some design trends for 2019 that are going to be especially relevant.
1. PageSpeed Matters
Did you know you have less than three seconds to make a good impression on a visitor to your website? Studies show that customers expect an eCommerce website to load in two seconds or less. They'll completely abandon a website if it doesn't load in three seconds. That's why a fast hosting provider nowadays it's so crucial.
PageSpeed is also becoming an important factor in how your website is ranked. Google launched their Google Speed update in July 2018. Pages that load slowly fall in the SERPs, which should be avoided at all costs.
2. Clean, Minimalist Design
Since Page Speed matters so much, web design with a lot of bells and whistles can be a detriment to your business. Websites with a lot of graphics and video take longer to load, especially on mobile devices, where users are even more impatient.
Clean, minimalist web design makes sure your website performs its absolute best across all channels and devices. Known as 'flat design', it's a good practice to get into anyway.
Design principles require cutting out the cluttering and getting to the heart of your brand message. If it doesn't need to be there, get rid of it!
3. Serifs Fonts
Another time-honored design principle is that fonts with serifs are meant for print while those without, or sans serifs, are best for digital assets. That's changing in 2019, however, as web designers are incorporating fancier fonts into their web pages.
First of all, including a serifs font is a simple way to stand out from the billions of other web pages in the world. It's also an easy way to draw attention to a portion of a website or a piece of information. This is also in keeping with solid design principles.
Serifs fonts effortless broadcast a feeling of class and elegance. They blend timeless aesthetics with modern methods, letting your customers know your company offers the best of all worlds.
4. Monochromatic Designs
It's tempting to include every flashy gimmick in digital design, considering the power of most design software. This can lead to busy, unfocused web design that leaves your customers feeling confused and unsure what they're supposed to do.
A lot of web designers are turning to simpler, striking black-and-white and single color websites in light of this fact. While black-and-white designs can risk seeming overly somber, they also draw attention to more subtle details like texture and lighting.
If you're looking for the best of both worlds, try combining a monochromatic or black-and-white design with some pops of color. These will also help to guide the user's eyes to important information, easily and gracefully.
5. Organic Shapes
Web design is a funny thing. Consider it the digital version of Isaac Newton's Third Law Of Motion. For every web design trend, there will be an equal and opposite backlash as a reaction and response.
Web design is basically amped-up typesetting. It's no surprise that classic web design principles are all based around the grid.
Traditionally, websites employ strong, straight lines, clear borders, and geometric shapes. It's no surprise that these designs would get kind of tired and cliche after a while.
Web designers are starting to incorporate more natural and organic shapes into their digital assets. Instead of straight lines, designers are embracing curves and rounded edges.
Curves and rounded edges give a design a more relaxed, calming effect. It's also another simple way to help guide your audience through your website without telling them explicitly what to do.
6. Mobile Matters
Some of these design trends we've been discussing fall under the umbrella of aesthetics. Don't overlook the practicalities, as well, when trying to make your digital assets their absolute best.
Mobile search has been outpacing desktop devices since 2015. You should have long since optimized your website for mobile. If you haven't, you need to start considering your mobile audience in 2019.
7. Single Page Design
Traditionally, web pages are set up like a tree, with each section serving as a separate branch. This can be useful for establishing site authority and on-site links, but it can be a drain on your page load time.
A lot of web designers are turning to single page designs, as a result. It's not that revolutionary of a concept, when you really think about it.
A single page design is essentially a landing page. It's just a really, really good one that conveys all of the necessary information in as little space and time as possible.
8. Video Backdrops
Video is absolutely everywhere in 2019. It's even in the background of our websites.
While you might be worried about the effect that video backgrounds might have on your PageSpeed, it's benefits outweigh the risks. Websites with video backgrounds are known to have higher conversion rates. This is the pot of gold of all digital marketing.
It is business, after all. We're in it to make money.
Web design continues to evolve at an alarming rate. It can truly set your head to spinning if you don't know what to look for. Start with these web design trends and go from there and you'll be up-to-speed in no time!
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Whether you're looking to implement some of the latest web design trends or address the nitty-gritty of your digital business via SEO, we are here for you! Get in touch with us today and let us answer any questions you may have!