Social media is awesome. It's a great way to connect with friends, family, and companies too. It allows you to offer a glimpse into your personal life and business activities in a very creative way. But in order to do it the right way, you NEED to develop a strategy. Below are some actionable tips and tricks that will help you develop your social media targeting. As an added bonus it helps in to increase conversions and sales.
The Ultimate Guide To Social Media Targeting
Here's the number one secret to a successful social media presence. You NEED to use a platform that really meets the needs of the particular types of products you offer. This is why it's always a good idea to really focus your presence on the top two platforms. One of the best ways to figure out which platform for work best for your brand is to review the actual demographics of each platform.
When it comes to understanding how to develop a good social strategy, you need to be able to assess, recommend, and implement the tactics. It's really important to create a social media profile based on your brand's product, industry, and target market. There are a lot of other factors that you need to consider too, which can be adapted from your overall business strategy.
If the product is visual-oriented Instagram and Pinterest might be your go-to platforms. If you have a lot of content that can be easily converted and presented into audio, check out the app Anchor. It's the perfect social media platform designed specifically for audio. It even lets users create audio and video content that can be shared across various platforms.
As far as the main platforms go, there are a few that are expected to stick around in the coming years. Instagram video (ephemeral content) is getting bigger by the minute. And LinkedIn and Facebook are at the top of the list too. When it comes to reaping the benefits of social media, it's important to find what works for your brand and stick with it. Let's take a look at some ways to stay at the top of your social media game.
Tactic #1: Use Speciality Software and Apps
There are A LOT of new apps out there. Ones that are specifically designed to help you schedule, organize, plan, and target your content. Below are some new and innovative apps that do just that.
- Sprinkles: Are you getting writer's block with your captions? This app takes your photos a creates captions for you.
- Planoly: If you're having trouble figuring out a consistent aesthetic for your brand on Instagram look no further. This app shows you in advance how each post will look in IG's aggregate grid.
- Adobe Premiere Clip: If you need to quickly edit video from your mobile device, this app is for you.
- Use this to quickly edit video and even soundtracks on your mobile device.
- Canva: This is one of the most popular tools out there. It lets you create amazing graphics of any kind. Newsletters, flyers, coupons, etc. You can even use it to make infographics, photo illustrations, memes, and more.
Tactic #2: Use Quizzes and Polls
Questions are a great way to actively involve your audience. It also gives them the opportunity to share their preferences and behaviors. Which can be extremely valuable to the development of your brand and what you might offer in the future. This is essentially the basis of your market research strategy. Granted there are A LOT of tools that will help you better understand your audience. Below are a few of the more popular ones.
Facebook and Twitter
These platforms have easy-to-use poll options perfect for market research in your current Facebook groups. Best of all, they're essentially free market research opportunities that can help you build your buyer persons for digital ad campaigns. The more unique your product or target persona is, the more creative you can get with it.
Typeform is a versatile and user-friendly quiz-building platform. If you use it as a digital marketer, you'll see find that people love to answer questions about themselves. You can even use it across various platforms. Most importantly, it's a free tool, so it's definitely worth taking a look into.
Survey Monkey has been around forever. It's also extremely user-friendly and fairly inexpensive. So, if you're new to social media marketing, this tool will give you a lot of practice. There are even tools that you can use "just for fun" polls in your favorite Facebook group or as a part of your personal branding strategy.
Tactic #3: Build A Tribe
Interactive groups are still one of the best ways to dive into market research. It's also incredibly effective to engage your audience and build a following. In fact, this will make targeting your strategy a lot easier. Whenever you have a community of people in your corner, your audience is already segmented. Whenever these members engage with you they are essentially giving your information every day via conversations on the topic of interest.
Tools like Facebook and Slack allow you to build groups that are open, closed, or even paid. This works if the groups are part of an elite course offering. If you're just starting to target, go ahead and keep the group open. However, this can be a little tricky. Especially if you need to keep conversations on track with what you want to know. But the best feature of all, it keeps spammers, scammers, and trolls OUT of the group. It's a win-win.
Tactic #4: Facebooks Ads
Facebook ads are one of the least expensive ways to target your ads. There is a huge range of built-in target options too. Most importantly, these targeting options can help you create buyer personas based on real-life data that is easily accessible. In fact, most campaigns are going to involve a little bit of trial and error so it's okay to play around with it.
This type of experimentation and problem-solving is the backbone behind content marketing. As you learn to create an epic Facebook ad it doesn't hurt to consider a few things as you explore. Over time you'll learn how to effectively incorporate purchase behavior parameters in your ads. You should also make it a point to consider targeting based on life events. Luckily Facebook has A LOT of data for this very thing.
You can target your ads for existing and new customers in a variety of ways. And you can even use them as a way to build up your subscription lists. In addition, don't forget to check out the "Create Lookalike Audience" feature - this lets you find new audiences with similar interests or preferences as your current one. Just keep in mind that as amazing as Facebook ads can be, there are some downsides too.
Tactic #5: Use An Analytics Tool
We talk a lot about Google Analytics and for good reason. But there are a lot of other tools out there that can help you out just as much. For example, BuzzSumo and Social Crawlytics are great tools that help you find your audience by entering a URL or search term. In addition, they also allow you to find out where your audience is and how active they are.
Furthermore, with BuzzSumo you can actually enter a search term and immediately find the engagement and sharing details. This works perfectly for the most popular articles on a particular topic.
Keep in mind that continuous testing is crucial. Because it never hurts to try some new analytics tools in order to find what will help you the most. In fact, some of them even offer the ability to track the activity of your competitors.
Tactic #6: Authentically Engage
Working with social media takes time because it's important to build an audience. Therefore you need to be careful about how you're working with your audience in regards to their preferences. And in A LOT of cases, less is more.
Here's the thing, you don't need to post that often. It isn't really necessary. Perhaps you can post once a day on Facebook, twice on Twitter and once on Instagram. Don't forget to alternate between different types of content. Naturally, this really all comes down to your niche and the platform.
The main thing that you need to pay attention to what the audience sees as useful content. The more useful the content, the more engagement you'll get. A few questions to ask yourself are:
- Why are the not seeing your posts?
- How likely they are to stop in the middle of a busy day to like or comment your posts
- Do they respond better to humorous posts or inspirations memes? What about controversial posts?
However, those are only just a few things to ask. If you really think about it you can probably come up with even more that are specific to your niche. Relationships are everything - which is why this will be the main thing that makes customers remember your brand, stick around, and talk about it.