Social media is a huge marketing trend this year. One of the social media apps that can work in a brand’s favour is the app Snapchat. Snapchat is a fast paced, image and video social media platform similar to Twitter. So, if you want your brand to reach Millennials and Generation Z, it’s great. The potential with this app is huge. It’s time to get ahead of the curve!

How Brands Can Benefit From Snapchat

So what are the benefits of Snapchat?

  • More personal and gives your brand a ‘real’ identity.
  • Perfect for storytelling and building a brand persona among consumers.
  • The large majority of Snapchat users are under the age of 30.
  • Helps you achieve great customer service in the form of private feedback.
  • It’s a key platform for influencer marketing and it is already starting to flourish.

Furthermore, big brands have recently started jumping on SnapChat. This is a huge indication of what’s to come in terms of brand marketing. If you want to be ahead of the curve before it becomes over saturated,  now is the time! So, if you’re thinking about using Snapchat keep the following in mind. First, be sure to use the same handle as your other social media accounts, post daily, try to offer incentives and be creative. Second, provide great content.

Here’s how! Some ideas of what you can post include sneak peaks of products, promotional and discount codes and behind the scenes content. These types of creative marketing skills can really give your brand character. Especially when posting behind the scenes content. In addition to providing a unique look into your brand, behind the scene content can also encourage followers to engage with you on a personal level. As long as the focus remains on providing content that is unique and personal, the more likely you are to see you follower count and interaction grow.