If you seriously think about it, social media is an excellent place to earn a good profit – no matter what the platform. With more than 3.5 billion users, social media is growing and claiming its place in marketing. But why is it that social media is considered to be a superstar when it comes […]
Continue readingWhen was the last time you received a super personalized email from a brand? One that makes suggestions based on your preferences or previous purchases… chances are, well, never. For marketers, this seems as somewhat of a surprise. Mainly because personalization is something they often talk about a lot. Even though customers seem to be demanding […]
Continue readingBy now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn’t have to be difficult. When you compare it to SEO, it really is one of the best ways […]
Continue readingMarketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented ones. In fact, targeted, personalized messages are proven to increase customer engagement by at least 74%. The same thing goes if you want to improve lead […]
Continue readingContent strategies have one function, and one function only, to gain valuable insights into customer behavior. Customer insights are an essential part of any highly-effective content. The main goal is to convert. In today’s digital landscape, we can end up with a little too much customer data at our disposal. Even with all this data, it […]
Continue readingEbooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this tactic work? Because creating great content really is the best way to generate leads. So it’s definitely something that you can use to your advantage. […]
Continue readingYou might be wondering if headlines are important and we’re here to tell you that they are. In fact, they’re incredibly important. Five times as many people read the headlines as the body copy. Therefore you need to make sure that your headline is well written. I mean, there’s a lot of content out there […]
Continue readingCat’s out of the bag, mobile traffic is continually on the rise. But you probably knew that already. According to Statista (2016), 43% of all website traffic worldwide is generated through mobile. Plus a usage report from comScore (2017) shows that mobile is now dominating desktop use. Surprisingly enough – some marketers still need to optimize their […]
Continue readingIf you didn’t already know, Evergreen content does matter. It’s also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays relevant and drives traffic long after. And if you aren’t sure what “evergreen content” even is – we’re starting at the very beginning for you. […]
Continue readingI’m going to honest here for a second… content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive or inappropriate (even out of touch) it can give your […]
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