by Danielle Elliott | Dec 6, 2018 | Brand Development
When was the last time you received a super personalized email from a brand? One that makes suggestions based on your preferences or previous purchases… chances are, well, never. For marketers, this seems as somewhat of a surprise. Mainly because personalization...
by Danielle Elliott | Nov 27, 2018 | Brand Development, Marketing, Social Media
By now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn’t have to be...
by Danielle Elliott | Nov 22, 2018 | Brand Development, Marketing
Marketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented ones. In fact, targeted, personalized messages are proven to increase customer engagement by at...
by Danielle Elliott | Nov 20, 2018 | Brand Development, Marketing
Content strategies have one function, and one function only, to gain valuable insights into customer behavior. Customer insights are an essential part of any highly-effective content. The main goal is to convert. In today’s digital landscape, we can end up with...
by Danielle Elliott | Oct 30, 2018 | Brand Development, Marketing
Ebooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this tactic work? Because creating great content really is the best way to generate leads. So it’s...
by Danielle Elliott | Oct 16, 2018 | Brand Development, SEO
You might be wondering if headlines are important and we’re here to tell you that they are. In fact, they’re incredibly important. Five times as many people read the headlines as the body copy. Therefore you need to make sure that your headline is well...
by Danielle Elliott | Oct 9, 2018 | Brand Development, Marketing
Cat’s out of the bag, mobile traffic is continually on the rise. But you probably knew that already. According to Statista (2016), 43% of all website traffic worldwide is generated through mobile. Plus a usage report from comScore (2017) shows that mobile is now...
by Danielle Elliott | Sep 20, 2018 | Brand Development, Marketing
If you didn’t already know, Evergreen content does matter. It’s also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays relevant and drives traffic long after. And if you aren’t...
by Danielle Elliott | Sep 18, 2018 | Brand Development, Marketing
I’m going to honest here for a second… content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive...
by Danielle Elliott | Sep 6, 2018 | Brand Development, Marketing
E-commerce platforms help modern businesses thrive. Without them, online shopping wouldn’t exist. Whenever you start an e-commerce site, the first things you need to decide on is whether or not to use a hosted or self-hosted e-commerce platform. Granted they are...
by Danielle Elliott | Aug 9, 2018 | Brand Development, Marketing, Social Media
YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it’s gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and...
by Danielle Elliott | Jul 3, 2018 | Brand Development, Marketing
When it comes to creating an epic video marketing campaign, a lot of things need to fall into place. There’s a lot that goes into it, but it’s definitely worth it. Video marketing is a highly effective way to get leads to actually engage with your brand....
by Danielle Elliott | Jun 21, 2018 | Brand Development, Marketing
Most B2B startups know that they need marketing, but they don’t have the time for it. In fact, a lot of them don’t even know where to start. On top of that, they don’t really have the budget to hire any sort of expert. B2B marketing isn’t any...
by Danielle Elliott | Jun 14, 2018 | Brand Development, Marketing
A cohesive customer journey is incredibly important for the success of any brand. With an accurate customer journey map, you are more likely to provide a more consistent and streamlined process for your customers. It also has the ability to transform the online...
by Danielle Elliott | May 31, 2018 | Brand Development, Marketing, News
Hello and welcome to the digital world! As you know, we are a society driven by digital technology. And a lot of things has changed because of it. Especially digital marketing. Digital marketing has an incredible impact on people’s interactions, work, purchases,...
by Danielle Elliott | May 17, 2018 | Brand Development, SEO
I’m sure you’ve heard the phrase “evergreen content” before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you’ve been told that your site needs to have this type of content in order...
by Danielle Elliott | Mar 22, 2018 | Brand Development, SEO, Websites
Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it’s always changing. However, there are best practices that are pretty...
by Danielle Elliott | Mar 20, 2018 | Brand Development, Social Media
Social media is one of the most important marketing tools today. In fact, it’s so integral that you need a solid campaign in order to grow your followers, your audience and to expand your reach on Facebook. But the trick in all this is knowing where to start...
