by josh@section5media.com | Dec 21, 2020 | Content, Digital Marketing, SEO, Social Media
The Uncle Sam US Army recruitment poster is perhaps one of the most iconic and eye-catching ‘marketing’ strategies familiar with adults who came of age in the 20th century. Yet its message still resonates today, especially among marketers, since it’s a campaign that...
by Esther Ferguson | Aug 17, 2020 | Content, Digital Marketing
Today, a considerable number of people seek home services on the internet. If you run a business that delivers these services, it is imperative to enhance your online visibility and let customers find you. There are several ways of boosting online visibility, and...
by Danielle Elliott | Nov 22, 2018 | Branding, Content, Digital Marketing
Marketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented ones. In fact, targeted, personalized messages are proven to increase customer engagement...
by Danielle Elliott | Oct 30, 2018 | Branding, Content, Digital Marketing
Ebooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this tactic work? Because creating great content really is the best way to generate leads. So it’s...
by Danielle Elliott | Oct 11, 2018 | Content, Digital Marketing
Content marketing truly is an effective way to promote your brand. However, one element that is somewhat elusive to most marketers is how to successfully calculate ROI (return on investment). When it comes down to it, you really need to measure the ROI of your content...
by Danielle Elliott | Oct 4, 2018 | Advertising, Content, Digital Marketing
If you’re a content marketer, I know the countless hours you spend on planning, creating and designing your content. It takes time and effort. However, when it comes to promotion, it doesn’t always succeed. PointVisible states that only 22% of...
