The subject line of an email might seem like a minor detail. Especially when you consider the overall scheme of your email marketing. But this seemingly “minor detail” can make or break any email campaign. Here’s the thing, your email needs to add value to the customer’s experience and deliver the right message every single […]
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There are a ton of ways to segment and customize your messaging to your subscribers and emails are a great way to reach them. In fact, it’s still one of the best ways to get a significant ROI for your business. In order to create an effective email marketing campaign, you need to focus on […]
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Social media platforms are a great way to get engagement, but if you have an email list, your end goal should be building it up with prospects. This is where social media can help. You can always use your social media marketing campaigns as a way to engage with people. But the end goal is […]
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Email marketing is a great way to reach current customers outside the realm of social media. I mean, let’s face it, there are some out there who aren’t on Instagram or Twitter. Email is a great way to remind your customers of who you are and what you have to offer. It’s also a unique […]
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Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this […]
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There’s nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you’re golden. Now don’t let this scare you. Inbound marketing isn’t that […]
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Pinterest has been around for awhile now. Even though it isn’t as popular as Facebook, (I mean – everyone and their grandma knows about Facebook), Pinterest is still just as popular as Instagram and Twitter. Which makes it a social platform that you should pay attention to. And, if you use Pinterest effectively, you can […]
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Email marketing is key when it comes to small businesses. Every owner knows in the back of their mind they should have an email list, but many don’t. If someone took the time to join your email list it’s because they want to hear from you. And we know you don’t want to disappoint your customers. […]
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Trends are always evolving, especially in digital marketing. Instead of the 2015 trends fading away, we’ve watched them intensify in 2016 and it’s all related to mobile marketing. Mobile traffic is on the rise and has surpassed desktop traffic. In fact, because of the increasing mobile trends, there has been a call for sites to become more […]
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Email marketing can be tricky. Emails are received many times a day, but the percentage of emails that are opened can be much lower than one might assume. That’s why it is important to focus on the following tips to ensure that your email is opened. Some of the best practices in email marketing rely on […]
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