The Ultimate Guide To Content Marketing ROI

The Ultimate Guide To Content Marketing ROI

Content marketing truly is an effective way to promote your brand. However, one element that is somewhat elusive to most marketers is how to successfully calculate ROI (return on investment). When it comes down to it, you really need to measure the ROI of your content...
Why Curated Content Matters

Why Curated Content Matters

Content curation is an integral part of any brand’s web presence. Aside from creating your own content, content curation is one of the best ways to add value to your customers. Curata states that the greatest marketers use a mix of 65% created content and 25%...
Promoting Your Content On Pinterest

Promoting Your Content On Pinterest

If you aren’t familiar with Pinterest, it is an extremely visual social media platform. You can use it for a variety of things too. Like reaching new customers and even growing your email list! In fact, Pinterest has become increasingly popular over the last few...
How To Create A Data-Driven Marketing Strategy

How To Create A Data-Driven Marketing Strategy

The best way to make sure your marketing efforts are effective is to create an actionable and data-driven strategy. Luckily, data can reveal the strengths and weaknesses of your business. This gives you the chance to make strategic decisions. Ones that your marketing...
Types of Posts You Can’t Promote On Facebook

Types of Posts You Can’t Promote On Facebook

Facebook has cut back on a lot of ad formats that brands can promote. This is their attempt to make Facebook advertising more effective and as a result, has put restrictions in place. These restrictions remove the ability for brands to take any post published on their...