Category Archives for "SEO"

A Crash Course On How To Choose & Track KPIs

In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you […]

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How To Become An SEO Expert

SEO (search engine optimization) is an important part of brands, whether they’re online or off. Maybe you’re a smaller brand with a small budget, or maybe you want to learn how to manage your own online presence. This article is here to help! When it comes down to it, SEO is the heart of any […]

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How To Write An SEO Optimized Copy

Honestly, it isn’t really all that hard to make your content incredibly rich in keywords. But in order to make it shareable, it has to be high quality AND engaging. When you create readable content it needs to be SEO-friendly in order for it to succeed in search engine results. Especially on Google. This is […]

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Digital Marketing Trends of 2018 – What You Should Know

Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this […]

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Taking the Emotions Out of Marketing: Why It Works

We all experience emotions. It’s just something that happens. Especially when it comes to the unpredictability of sales. But what’s so emotional about marketing? Think of it this way… there’s something extremely emotional about working on something for months and months. Especially with a hyper-focused intensity. When you’re dealing with content you are checking a million things […]

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