If you seriously think about it, social media is an excellent place to earn a good profit – no matter what the platform. With more than 3.5 billion users, social media is growing and claiming its place in marketing. But why is it that social media is considered to be a superstar when it comes […]
Continue readingAh, the art of storytelling. Luckily for marketers, this act can extend to advertising too. Great ads have the ability to convey the same message as a good story. You know… one that has a beginning, middle, and end. The most interesting part is that storytelling within ads will almost always consist of a different […]
Continue readingFacebook has made things a little difficult for marketers. First, there was free earned media. Then there were paid ads as a way to attract and engage millions of followers. But now they’ve created restricted access. Facebook has systematically reduced access to a brand’s fanbase back in 2012. That’s when they restricted a brand’s organic […]
Continue readingIt’s been almost three years since Instagram launched their stories feature. Back then Snapchat had already been the leader when it came to ephemeral (disappearing) content. But back in 2017, Snapchat when their IPO hit the public, their user growth hit a wall. This was when Instagram Stories’ user growth reached a rapid increase. Now, in […]
Continue readingBack in 2016, Instagram implemented a new algorithm. Surprisingly, the algorithm actually delivers one of the most consistently relevant content compared to other social media platforms. However, this switch wasn’t well-received by its users. In fact, it led to Instagram users only seeing about 90% of their friends’ posts. Which is definitely a good thing, […]
Continue readingBy now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn’t have to be difficult. When you compare it to SEO, it really is one of the best ways […]
Continue readingYouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it’s gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and Facebook – ones that you should invest in – but YouTube remains the ultimate […]
Continue readingBrands, both big and small, use social media as a way to promote their brand, connect with the customers, and build awareness. Unfortunately, there are a lot of brands out there that are still making simple social media mistakes. So how do you match up? Go ahead and take a look at the social media […]
Continue readingWe all know that having a cohesive and well-integrated social media campaign is pretty important. And honestly, it can really make or break your digital marketing strategy. But when there are a handful of different social media platforms, it can be a little difficult to know where to put your energy. That’s why we’re sharing […]
Continue readingWe all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more traction. Here’s the thing: smart marketers don’t let this happen. In fact, […]
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