by Danielle Elliott | Dec 12, 2018 | Social Media
If you seriously think about it, social media is an excellent place to earn a good profit – no matter what the platform. With more than 3.5 billion users, social media is growing and claiming its place in marketing. But why is it that social media is considered...
by Danielle Elliott | Dec 5, 2018 | Social Media
Ah, the art of storytelling. Luckily for marketers, this act can extend to advertising too. Great ads have the ability to convey the same message as a good story. You know… one that has a beginning, middle, and end. The most interesting part is that storytelling...
by Danielle Elliott | Dec 4, 2018 | Social Media
Facebook has made things a little difficult for marketers. First, there was free earned media. Then there were paid ads as a way to attract and engage millions of followers. But now they’ve created restricted access. Facebook has systematically reduced access to...
by Danielle Elliott | Nov 29, 2018 | Marketing, Social Media
It’s been almost three years since Instagram launched their stories feature. Back then Snapchat had already been the leader when it came to ephemeral (disappearing) content. But back in 2017, Snapchat when their IPO hit the public, their user growth hit a wall....
by Danielle Elliott | Nov 28, 2018 | Marketing, Social Media
Back in 2016, Instagram implemented a new algorithm. Surprisingly, the algorithm actually delivers one of the most consistently relevant content compared to other social media platforms. However, this switch wasn’t well-received by its users. In fact, it led to...
by Danielle Elliott | Nov 27, 2018 | Brand Development, Marketing, Social Media
By now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn’t have to be...
by Danielle Elliott | Aug 9, 2018 | Brand Development, Marketing, Social Media
YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it’s gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and...
by Danielle Elliott | Jul 26, 2018 | Marketing, Social Media
Brands, both big and small, use social media as a way to promote their brand, connect with the customers, and build awareness. Unfortunately, there are a lot of brands out there that are still making simple social media mistakes. So how do you match up? Go ahead and...
by Danielle Elliott | Apr 17, 2018 | Marketing, Social Media
We all know that having a cohesive and well-integrated social media campaign is pretty important. And honestly, it can really make or break your digital marketing strategy. But when there are a handful of different social media platforms, it can be a little difficult...
by Danielle Elliott | Apr 5, 2018 | Advertising, Marketing, Social Media
We all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more...
by Danielle Elliott | Apr 3, 2018 | Social Media
A lot goes into creating an incredible Instagram profile. You have to develop the right formula; especially when it comes to your photos, how you edit them, your hashtags, and yes, even your captions. But the main thing that you need to remember is that your feed...
by Danielle Elliott | Mar 20, 2018 | Brand Development, Social Media
Social media is one of the most important marketing tools today. In fact, it’s so integral that you need a solid campaign in order to grow your followers, your audience and to expand your reach on Facebook. But the trick in all this is knowing where to start...
by Danielle Elliott | Mar 13, 2018 | Social Media
Instagram Stories give social media marketers a killer opportunity to reach a higher number of people. And the best part is all you have to do is take advantage of it. Instagram really is one of the fastest-growing social networks out there, so it only makes sense....
by Danielle Elliott | Mar 6, 2018 | Social Media
Sure, Facebook and Instagram are thriving. So whenever there’s talk about new platforms, one can’t help but be a little skeptical. Mainly because the social media landscape is riddled with once-thriving social networks. Does anyone remember Myspace,...
by Danielle Elliott | Feb 27, 2018 | Brand Development, Social Media
Are you looking for an easy way to build a bigger following on social media?. One of the best ways to do this is to collect UGC (user-generated content) as a way to up your marketing game. User-generated content hashtag contests are incredibly important at the moment....
by Danielle Elliott | Feb 22, 2018 | Brand Development, Social Media
Does your brand have a LinkedIn profile? More often than not, the answer is no. In fact, a lot of brands are missing the boat by not having a LinkedIn company page. Whether you’re a small brand or a large business (heck – even bloggers!) a LinkedIn page...
by Danielle Elliott | Feb 20, 2018 | SEO, Social Media, Websites
When it comes to increasing the visibility of your website – the type and amount of attention you need varies. In fact, it’s based on the maturity of your business or brand and the nature of your product or services. It is also dependent on your capacity...
by Danielle Elliott | Feb 13, 2018 | Brand Development, Social Media
Instagram is one of the fastest growing social networks out there. In fact, in the past 12 months, their active users went from 600 million to 800 million! As for Instagram Stories, it’s up to 300 million daily active users! This is great news. Especially for...
