by Danielle Elliott | Feb 8, 2018 | Social Media
Shareable content is important. It gives brands a chance to generate engagement and links, which makes it a vital part of any marketing strategy. In fact, 63% of B2B and 60% of B2C marketers are committed to content marketing. However, this impact means that...
by Danielle Elliott | Feb 6, 2018 | Social Media
Social media in 2018 is all about getting “back to basics”. Honestly this isn’t that new of a concept. In fact, the brands that succeed at this are the ones that have been doing this ‘social’ thing forever. However, some brands might...
by Danielle Elliott | Feb 1, 2018 | Social Media
Sometimes reaching the right audience for your business can be difficult. But when you’re a small business, it can be a little more challenging. Especially when you consider how much it costs to advertise. With smaller brands, you have to really get creative...
by Danielle Elliott | Jan 30, 2018 | Mobile Apps, Social Media
Twitter may not be like the other social media platforms out there. I’m looking at you Instagram and Facebook. But there are still ways your brand or business can benefit from it. It’s a good idea to look at Twitter this way: the world’s most popular...
by Danielle Elliott | Jan 25, 2018 | Social Media
Believe it or not, your attention is a commodity to Facebook. Which is why Facebook has been busy tweaking it’s News Feed algorithm. Facebook wants to make sure that their users are engaged by the most relevant material as possible. Usually, these updates, which...
by Danielle Elliott | Jan 23, 2018 | Advertising, Brand Development, Email Marketing, Mobile Apps, SEO, Social Media, Websites
Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the...
by Danielle Elliott | Jan 16, 2018 | Brand Development, Social Media
That’s right! You can finally follow hashtags on Instagram. This is great news. Especially for brands and bloggers alike. Honestly, it’s awesome for anyone who uses Instagram as a way to promote their content! This is perfect for people who consistently...
by Danielle Elliott | Jan 11, 2018 | Brand Development, Social Media
Social media can be overwhelming. You have to figure out the times to post, the type of content, and interact with your followers. All of that can seem a little insane. Especially when you consider you need time to actually run your business. So a lot of people look...
by Danielle Elliott | Jan 4, 2018 | Social Media
Instagram marketing takes time, but it’s well worth it because Instagram has turned out to be one of the most popular social media apps, one that consists of users that are highly engaged. Which means it’s the perfect platform for marketing AND to build...
by Danielle Elliott | Dec 28, 2017 | Advertising, Social Media
Facebook is constantly evolving. Like any good company, Facebook adapts and changes the world around us. And as I see it, the social media world too. Now, while some changes to Facebook can leave you disappointed or angry, some can actually benefit marketers. Whenever...
by Danielle Elliott | Dec 21, 2017 | Social Media
Out of all the best practices of social media, it can be incredibly difficult to navigate (and find)what works best for your business. What makes it even worse is when companies try to tell you what those best practices actually are. But when it comes down to it, how...
by Danielle Elliott | Dec 7, 2017 | Brand Development, Social Media
You can thrive as a brand with a small community. I know it’s hard not to think that the path to brand success follows one track. It’s as if the only goal is to attract thousands of followers and sell them a product. Then repeat the process until your...
by Danielle Elliott | Nov 30, 2017 | Brand Development, Social Media
I’m sure you’ve done this before: you started following a brand and then a few days (or months later) you unfollow them. This isn’t anything new, or shocking. Unless YOUR brand is the one that is getting unfollowed. Honestly, people will inevitably...
by Danielle Elliott | Nov 16, 2017 | Brand Development, Social Media
For a lot of us, social media is spontaneous and at times rewarding. It can be a place where anything goes. A place where people can truly be themselves. However, there are a few rules when it comes to making sure that your business’s social media presence is...
by Danielle Elliott | Nov 9, 2017 | Brand Development, SEO, Social Media
We all experience emotions. It’s just something that happens. Especially when it comes to the unpredictability of sales. But what’s so emotional about marketing? Think of it this way… there’s something extremely emotional about working on...
by Danielle Elliott | Nov 2, 2017 | Brand Development, Social Media
Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That’s a lot, right? Another thing you may not know is that LinkedIn is also one of the top-rated social media platforms for small businesses. Which is great news for...
by Danielle Elliott | Oct 19, 2017 | Brand Development, Social Media
Social media automation? I’m all for it. It’s a time saver, especially in today’s social media-oriented world. I mean, who really wants to post all of that themselves in real time? It becomes a nightmare. You’d be sitting in front of your...
by Danielle Elliott | Oct 12, 2017 | Brand Development, Social Media
A social media calendar might sound like a foreign concept to some of you. For others, you may have heard of it, but never really put any effort into making one. Or there might be some of you out there who have actually made one but never used it. Today we’re...
