Not too long ago we discussed how to successfully create a mobile app. However, creating a mobile app is only half the battle. Once the app is created your next step will be to focus on launching your app. You’ve spent time and money developing that awesome app of yours – now it’s time to spread the word!
Since launching an app is a critical moment, you shouldn’t take it lightly. Therefore it requires a lot of preparation, researching, pitching and analysis. Overnight success is rare, so even if your app is the next big thing it doesn’t hurt to have a detailed plan. We’re here to share with you the do’s and don’ts of launching a mobile app!
Pre-Launch Market Research
First of all, you’ll want to choose the best app category in the app store. Are there similar apps with higher revenues and less competitors?
- Consider the location and find the top countries in terms of downloads and revenue for your chosen app category
- Afterwards analyze your competitors. In addition, define their key features. App store reviews will serve as an information source on competitor’s strengths and weaknesses. Learn from their mistakes
App Store Optimization
Most users find apps to download simply by browsing the app store. This is why optimization is imperative, especially prior to the launch. Don’t stuff too many keywords into the title or description. Three or four will suffice.
- Find the best matching keywords
- Create the app’s title and description
- Make screenshots that will show the best features of the app
- Optimize the in app content
Pitching to Media & Bloggers
This aspect of mobile app launching is often overlooked. It is important to create press coverage for an app, even if it is time consuming. Since the goal is to attract and retain a target audience, it is necessary to do this step. Check out this detailed launch guide from Comboapp. It explains how to pitch to media and bloggers effectively. It’s all about creating a buzz. Therefore it’s better to start pitching at least a month in advance.
A proper boost campaign provides a large number of installs at once and allows your app to reach higher app ranking. As a result, more people will be able to discover your app. After reaching higher ranking positions, the app will see an organic uplift in traffic. The self-service platform, AppBooster makes this task easier.
Launch Without a Plan or Date
Having a detailed plan means that you can effectively prepare content, pitch media and setup an effective marketing campaign. A release date allows you to coordinate all promotional methods in an efficient manner.
Rush With Rating Prompts
Positive reviews and ratings can greatly improve your app’s ranking. It is common for developers to ask users to review their app immediately after install. As a result, most users abandon the app. Avoid using prompts on new users. Instead, let them get their positive experience first.
Neglect Data Analysis
Having analytics in place help to locate issues, improve app functionality and keep users engaged. These are the main performance indicators you should measure:
- The number of daily and monthly active users
- 1, 7 and 30 days retention rate consisting of 1, 7 and 30 days
- Average revenue per user
- Lifetime value, which is the value of each user over the lifetime in the app
Consequently, you can compare metrics with targets and develop improvement plans.
We hope this post has helped you. Also, if you’d like to share some more tips, please leave them in the comments below.