In our last post we discussed some SEO Tricks & Tips that your business can use. Those tips and tricks are a great building block to the success of your website. However, SEO isn’t all that you should focus on. Today we’re going to talk about the essentials of website optimization. Consequently, you will be able to build your website in a way that will please both your customers and search enginese. Let’s get started!
It shouldn’t go without saying that search engines don’t want anything to do with keyword stuffing, purchased links, or a poor user experience. These aren’t beneficial to your site at all and cause more harm than good.
So let’s focus on what search engines DO want. Search engines look for four main things when it comes to what they are want in a website:
- Content – which focuses on the theme, text, titles and description.
- Performance – which comes down to how fast the site is and if it works properly
- Authority – does the site have good enough content to link to or do other authoratative sites link the website
- User Experience – how does the site look? is it easy to navigate? is it safe? is the bounce rate high?
With that being said, there are a few things that your site should focus on. You’ll want to optimize your website for different social multichannels. Such as Twitter, Facebook, Pinterest, LinkedIn and email. Keep in mind that keyword strategy is important on both on-site and off-site platforms. Always focus on multi-channel optimization. Create consistent keyword phrases within the platforms and you’ll make a huge impact in your branding efforts.
Another tool that is great for website optimization is consistent domain names. This is so important to the overall foundation of the website. Use sub-directory root domains (siteexample.com/tricks) instead of sub-domains (tricks.siteexample.com).
Headlines and permalinks are something that you should focus on. Headlines for your articles should be under 55 characters to ensure complete visibility. Try out this free keyword rank checker so you know you have the best keywords as possible. Make the headlines quick and easy to read and descriptive. Be sure to stay away from clickbait headlines – don’t promise something that the content doesn’t deliver.
Permalinks (or URL) doesn’t necessarily have to perfectly match the headline. Google has stated that you can use three to four keywords and that you should put the most important keywords first.
The goal of effective website optimization is to keep SEO in the forefront of your mind and always follow the best practices. Skipping the basics we mentioned above will leave your site’s foundation a mess and prevent your site from fully maximizing revenue opportunities.